Expert Business Guide | The Savvy Photographer’s Complete Guide To Sales And Marketing
Expert Business Guide | With so many photographs being taken on an increasing number of devices and cameras, photographers themselves are falling victim to the law of supply and demand – what they are offering is in plentiful supply, so prices for their services have to go down. While it’s a tough time to start a photography business, it’s not impossible, and there are still many photographers making money with their cameras. However, the business of photography is much more than a camera and a smile; it is a real business that requires real effort and time. The stunning photograph is sometimes the easiest part of the process.
Taking beautiful photographs will only take you so far when it comes to launching a photography business. In order for you to succeed in the photography industry, you’re going to need to become a savvy business person. If you’re thinking of taking your passion a few steps further into launching your own photography business, we have a few expert tips and recommendations you should consider before jumping in.
Create A Photography Website | Expert Business Guide
Everything is online these days, and your photography business should definitely not be the exception to this hard-and-fast rule. Building your own photography website is a proven and efficient way to get additional exposure for your new business. A portfolio is a showcase of your current and best work that conveys your personal style, your niche and — most importantly — the work you want to do. Your portfolio should be minimal and concise so that potential clients get a great introduction to who you are and your style.
Set Your Rate | Expert Business Guide
It is crucial that you have a basic rate to refer to so you can assert your value when you get approached by potential clients. Even if you have to make exceptions and lower it to get assignments in the beginning, it’s a good idea to have a starting point, rather than to leave it to the client alone to set the terms. Sit down and determine how much it costs you to be in business, and then how much you can add to that price without charging a price that is outside the ballpark.
Learn Marketing | Expert Business Guide
Marketing is critical for any business, and, for a photographer, it is incredibly important. While to some extent a great product will speak for itself, a photographer should never be afraid to work to get that message out. Landing work through word of mouth is a powerful way to promote your business but it’s not always available, particularly when you’re just starting out. If you have a budget set aside for marketing, it’s a good idea to go with Google Adwords or Facebook ads and get potential clients to your website.
Go Social | Expert Business Guide
The Internet is a great place for low or no budget marketing as well, so long as you’re willing to invest some time and hard work. Social media can drive your business far if you really get into it. Whether it’s LinkedIn, Twitter, Facebook or the ever-growing Pinterest, you can’t ignore a golden chance like social media to tell people about your photography business. So tweet links to your portfolio; if you have a photography blog on your professional website, tweet links to new blog posts. Share links about photography on your business Facebook page, just to raise social-media awareness.
Network, Network, Network | Expert Business Guide
Successful photographers tend to be good at networking and marketing themselves. Even the most technically adept photographer will fail to make much money if nobody knows about them, or they annoy what few clients they have. To get the most out of your networking relationships, it’s critical that you identify people and businesses to network with that share the same ideal client as you. That way, when those business owners recommend your photography to their clients, your business will be more likely to appeal to them since your businesses attract the same kind of clients.
Accept Rejection | Expert Business Guide
Professional photography is a tough business so you have to develop a thick skin that can withstand knocks and setbacks. The ability to cope with often very ‘frank’ criticism and learn from it is vital. No matter how much you disagree with someone’s opinion of your work, you can derive some useful pointers from their criticism about how your work comes across to others. Try to ask for feedback when your pitches are rejected, and take every bit of information you get as constructive criticism, regardless of how it was intended.