Expert Business Logo Advice | Master The Art Of First Impressions! 6 Secrets To Make Your Logo Stand Out!
Expert Business Logo Advice | Logo design is all around us. To the general public, logos act as an instant reminder of a business or a product and to the business owner they’re the point of recognition on which their branding hangs. For an entity so important, the design process requires thinking, creative inputs and systematic planning. In other words, you don’t simply sit down and draw a logo while watching your favorite TV series.
Entrepreneurs love logos. And why not? A professionally designed business logo says to the world that you’ve arrived and are ready for some serious business. However, more logo designs are out there than ever before, and with that comes the challenge of standing out. As a result, it can cost big bucks to have a logo that really works designed – so you’ll want to make sure that you’re spending your marketing dollars wisely. How can you come up with something unique that stands out in a sea of identities? And how can you do it quickly without affecting the quality?
Be Unique | Expert Business Logo Advice
The last thing you want from your business logo is to have it mistaken for that of a competitor. So when thinking about logo, it’s important to keep the design original. Look at the logos of other businesses in your industry. Do your competitors use solid, conservative images, or flashy graphics and fonts? Think about how you want to differentiate your logo from those of your competition.
Understand Your Brand | Expert Business Logo Advice
Yes, a logo is an image, but it’s also a representation of your brand. Your logo must appeal to a specific audience and when designing it, you must keep your ideal clients in mind. How you “position” the logo should be appropriate for its intended audience as well. For example, a child-like font and color scheme would work for a logo for a children’s toy store, not so much for a law firm.
Use Your Company Or Product Name | Expert Business Logo Advice
a logo consists of two elements: A wordmark and a symbol. Before a business can even think about solely representing itself with just a symbol, a great deal of advertising must be done. Nike, for example, didn’t begin with just the swoosh; their initial logo included their name. It wasn’t until after many years and countless dollars in advertising that their logo was recognizable enough to drop the name. While there are some abstract logos, like the Chevron V’s or the Nike swoosh, that are instantly recognizable, that’s because they’ve been around forever. Unless you want to spend money to add ornamental artwork to your schtick, come up with a logo that people can read.
Aim For Versatility | Expert Business Logo Advice
A logo is your company’s public face, so it must be easily transferable to any material — whether it’s a fleet of trucks, packaging, web ads, or social media, or all of these. In the digital age, where logos will appear on various devices and across social media, you have to come up with something that transcends paper. In other words, an effective logo is easily recognizable at a single glance, both in color and in black and white, and in any size.
Make Sure The Logo Works Even When The Color Is Removed | Expert Business Logo Advice
Your logo will appear on a variety of media during its life cycle: from advertising, and stationery, to delivery vehicles and packaging, to name just a few. Remember that some of those applications have production limitations. If your logo relies on a color scheme to convey the message, it cannot be called a good logo — what this means is that a logo should just as effective even if it is displayed in black and white, or a set of colors that are not part of the original or actual design.
Don’t Change It Too Often | Expert Business Logo Advice
Once you’ve got a logo, resist the temptation to tweak it. It’s vitally important to be patient and not rush to make changes with your design just because you haven’t gotten the reception you initially expected. Don’t change your logo just because you’re tired of it, or because your competitors have. Instead, a business logo should be timeless. Will yours stand the test of time? Think about it – will it still be effective in 10, 20 or 50 years?