Expert Business Stationery Advice | 7 Essential Design Ideas To Make Your Business Stationery Pop!
Expert Business Stationery Advice | Despite the world moving to predominantly paperless ways of communication, there’s still so much to be said about the effectiveness and appeal of printed business stationery. There will always be the need for some stationery items around the office for business correspondence, which in turn means there’s always every reason to consider investing in unique business stationery.
Just like business cards, business stationery is no longer used just to provide potential clients with the basic information about yourself and your business. Today, more and more entrepreneurs are using creatively designed business stationery to build the image and convey the personality of their businesses in order to leave a long lasting impression. This is why your business stationery should represent the vision of your business and your brand’s personality. It should also be memorable, able to grab the attention, and represent your company’s purpose, whether you are providing a product or service.
Be Deliberate With The Information You Include | Expert Business Stationery Advice
You will want your stationery to be both aesthetically appealing and functional. You should have all of your company’s contact information such as email address, phone numbers, street address – printed at the top of the paper so your potential clients can quickly access for use. You will have to choose the most appropriate and important contact details for every stationery item (as some of the items may not be big enough to fit them all on!).
Include Your Business Logo | Expert Business Stationery Advice
One way or the other, you need to make sure that every item of stationery you create and send out is a clear and accurate reflection and representation of your brand. Including your logo design on your business stationery is vital for identifying your company among recipients, because it provides them with instant brand recognition, thereby increasing your brand exposure.
Choose The Right Colors | Expert Business Stationery Advice
Color is always a powerful tool with stationery and other marketing materials – it grabs the attention and makes the read all that bit more interesting. The right color can be extremely effective for highlighting an important area or communicating a particular idea. You should go with complementary colors for the paper, however, as they tend to work best together. So if you go with bright colors in the business logo, you should go with a bright colored paper.
Fonts Can Make Or Break Your Stationery | Expert Business Stationery Advice
Remember that any text featured on your stationery should be in fonts and colors that are easy to read. A cluttered design can distract people from noticing important details so remember to include plenty of white space to help your message stand out. While most entrepreneurs will try and stand out from the crowd with their custom printing designs, make sure that you do not go with unreadable or complicated fonts. Your recipients will be looking for text that is easy on the eye and can communicate information clearly and efficiently.
Pay Attention To Paper Quality | Expert Business Stationery Advice
Choosing high-quality paper for your business stationery can make it appear more professional. If you send out a flimsy and poorly designed piece of custom printing stationery – let’s say a business card – your clients and business partners are likely to compare the quality of your card to the quality of your services. Bad move. People will notice the difference between standard photocopier paper and thick, glossy, high-quality paper. This small detail can be enough to change the perception of your business and services in the mind of a potential client.
Ensure Consistency | Expert Business Stationery Advice
Custom printing stationery can take a number of forms – business cards, letterheads, brochures, pens, mouse mats, mugs – the list goes on and on. But with every stationery item there should be the same consistency throughout with the visual design, tying in your design with the same look and feel. A suite of well-designed business stationery looks professional and can considerably enhance the image of your business. In order to achieve this, we suggest paying more attention to colors and fonts, while giving complex visuals and other such elements a backseat.
Use Plenty Of White Space | Expert Business Stationery Advice
Never be afraid of white space! While you may be tempted to fill in every inch of your stationery with information or imagery, this may result in your stationery becoming too cluttered and a reader will lose interest quite quickly. A cleaner design will not only allow the potential client to recognize important elements faster, but it will also entice them to actually look at something longer.