Expert Business Website Design Tips | The Business Owner’s Guide To Web Design: Big Design Ideas For Small Business Budgets
Expert Business Website Design Tips | Your business website is your ultimate marketing tool, and at the end of the day, even brick-and-mortar stores can benefit from a website that promotes their inventories and helps potential clients find their locations. Acting as a 24/7 online home, a professionally designed small business website gives visitors information about the business, potential clients a place to purchase products, and business owners a unique landing spot for links on social media.
First impressions matter, especially when it comes to your small business website. When a potential client lands on your page, you only have a few seconds to grab his or her attention, so when you set out to build a website you must keep your target audience in mind. If potential clients visit your website and are not sure whether they want to contact you, they need an incentive or a gentle push from you to engage. This means that optimizing your website for client engagement is vitally important for generating new business. Here are a few tips to keep in mind when building a user-friendly website.
Content | Expert Business Website Design Tips
The content that you present on your website is one of the most essential elements of your website, because it is what the visitors will be reading to learn more about what you have to offer. Search engines also love content; they assess the value of your website depending upon the amount of content you include. Your job is to make sure that whatever content you’re putting up on your website, is logical, and actually reads well. Not taking care of things like the copy of your website is a serious sign that you might not care about other parts of your business either.
Fonts | Expert Business Website Design Tips
Make sure your choices of font and font size are focused on readability rather than just appeal. Remember that people with different levels of vision could be visiting your page in search for the information about your products or services and try to be as inclusive as possible. Take a look at some of your favorite websites and consider which font sizes you prefer for viewing/reading. With few exceptions, you probably prefer websites that use larger fonts.
Branding | Expert Business Website Design Tips
Your website is the first impression a visitor will form when they visit your website for the first time. If you use an off-the-shelf template and your website looks like thousands of other websites on the Web, you’ll miss an opportunity to leave a unique impression. A strong brand identity is important because you want your website to look as professional as possible and instill confidence in potential clients as part of your strategy to boost sales.
Call to Action | Expert Business Website Design Tips
Website visitors likely won’t work too hard to figure out how they can give you their business, and they shouldn’t have to. Look at any successful business or service provider website and you will notice they include a CTA, or a Call To Action. The most common calls to action are “Request a Quote,” “Buy Now,” and “Work With Us.” Include prominent calls to action buttons throughout your web pages so visitors can take the next step and convert to leads, and keep in mind that the best CTAs clearly communicate what you are offering as opposed to forcing people to figure it out on their own.
Clear Navigation | Expert Business Website Design Tips
Navigation is another pretty vital element, it’s how visitors find things on your website after all, so make sure to make things as accessible as possible. Give each of your navigation links a space of its own, don’t make post navigation look like category selection. Have you ever landed on a page and struggled to find where to go next? It is a very frustrating feeling! Rather than challenging people’s expectations with a complex layout, it is probably better to stick to web standards for icons and navigation. Your visitors and potential clients will thank you.
Mobile-Friendliness | Expert Business Website Design Tips
More and more people use their smartphones and tablets to browse the internet. In fact, some businesses, like Facebook, have more people accessing their websites via a mobile device than a desktop computer. This trend has been going up for years and will continue in 2015. When you build a small business website you have to make sure it is accessible from a wide variety of devices. Elements such as flash banners, animations and pop-ups can negatively affect the visitor’s experience when browsing from a mobile device, so consider making your website responsive. This means that your site will rearrange itself when read on small screens, ensuring more readability and overall usability.