Expert Business Website Tips | 5 Simple (But Powerful) Website Design Tips For Business Owners
Expert Business Website Tips | Research shows that the first place the vast majority of people turn to for information on local businesses is the Internet. In other words, your business has to be online. Having the best product or service in your area will only get you so far; if your website is outdated or off-putting, it will send clients away! Since your website is usually the first contact that clients have with your business, you can miss out on hundreds of potential clients if it doesn’t hook them quickly.
Whether you have an existing website that isn’t converting, or you’re looking to set up a brand new website for your business, there are hundreds of things to keep in mind. How your website is laid out, what colors, fonts and images you use (or don’t use) can mean the difference between success (low bounce and exit rates, high conversion) and failure (high abandonment, low or no sales). Here are some tips to keep in mind when designing an eye-catching, user-friendly and effective website for your small business.
Get Rid Of Clutter | Expert Business Website Tips
Remember that you have just a few seconds to explain your value proposition to potential clients when they land on your website. If you don’t answer a potential client’s needs right away, he or she will click “back” and abandon your website. It has been proven time and time again – people don’t like websites that have too much clutter or require endless clicking to find information. It’s very easy these days to be visually overloaded with content, to the point where our brains stop processing information when confronted with too many options. Much like a well-organized store, a clean and clear website design enables visitors to relax and helps them find what they are looking for.
Create An Engaging Structure | Expert Business Website Tips
For a website to be engaging and easy to navigate, it must be well organized. A well-structured website will simplify the flow of information and help in client conversion. Your visitors should be able to navigate throughout your website without running into dead ends that cause them to navigate away from your website. Your website’s layout should straightforward so that users can easily move from page to page. So instead of putting links to less important pages that detract from your call to action or primary information at the top of your homepages, put less important links or pieces of information at the bottom of a page in the footer.
Start With SEO In Mind | Expert Business Website Tips
While you are designing a website, make sure your website is optimized for search engines. Determine the terms you want to rank for and use them in the appropriate title tags, URL chains, H1 tags, and H2 tags to help your website rank more highly on search result pages and to help your website generate non-branded organic traffic that leads to new sales. Think of this as your advertising tool and primary means of boosting web traffic. Without SEO, it’s possible your investment in quality content will be wasted.
Don’t Forget Mobile | Expert Business Website Tips
When the Internet was in its infancy, there was only one choice for people who were trying to connect. It was a desktop computer or bust if you wanted to surf the Internet. That’s no longer the case, however, with users accessing the internet on desktops, tablets and mobile devices, and 17.4% of global website traffic coming from mobile devices. People do more on their smartphones than ever before, which is why you should consider using a responsive website design for visitors using mobile devices such as iPads, tablets and smartphones.
Keep It Fresh | Expert Business Website Tips
Content is still king. You don’t want visitors to your website to see outdated content and think your business isn’t active online, which could affect your bottom line. The search engines actually track this. They analyze how frequently your website changes as they visit it for indexing. The more often it changes the better your rank in the freshness category. Setting up a blog enables your business to share content that is useful specifically for your audience, and if this content is formatted for search engines and people to access effortlessly, the authority of your website will grow.