Expert Logo Design Advice | Small Business Logo, Big Impact: Tips For Designing A Winning Logo
Expert Logo Design Advice | The process of designing an effective small business logo is often not given the priority it truly deserves. Even when it is given credence, under-funding oftentimes becomes a major culprit as well. A logo serves as a graphic representation of your business, and can be seen as the face of your brand. You will use it on stationery, advertising materials and business cards as a simple visual mark that enables easy recognition of your business. So, if you skimp on your logo, what does that tell your potential clients about your business?
There’s more to crafting a brand’s visual identity than just placing a name in a random shape and calling it a day. Logo designers are in high demand, and it’s for good reason — a logo is usually a company’s first impression, one that can affect how a potential client perceives the brand, makes purchase decisions and their overall attitude toward a business. The moment you hear “Nike,” the Swoosh is probably the first thing that comes to your mind. It’s a symbol you’ll remember more vividly than any pair of Nike shoes you ever owned, simply because logos are incredibly powerful branding tools — for businesses both big and small. But it can cost big bucks to have a logo that really works designed, so you’ll want to make sure that you’re spending your marketing dollars wisely. Here are some quick tips to help keep you the right track.
Small Business Logos Send A Message | Expert Logo Design Advice
What message do you want your logo to convey? Make sure that the design and message are appropriate for your type of business, as well as your industry. Yes, a logo is an image, but it’s also an introduction to an entire brand. The logo must appeal to a specific audience and when designing, you have to keep this in mind. Don’t just go with an idea simply because you personally like it. Stick to the nature of your brand and its personality. Is your brand based on power, flexibility, fun, tradition, speed, health, or connectivity? Any of these attributes (and many others) can be the central message of an effective design.
Design It With Vectors | Expert Logo Design Advice
Your logo should work as well on a business card as it would on a roadside billboard. A good logo should be scalable, easy to print, memorable and unique. Whether you design your own logo or hire a professional to do it, make sure it’s designed using design software that uses vectors. Many of the most popular illustration and design programs use vector technology for graphics. Graphics designed using vectors export easily to a variety of sizes and formats and won’t slow down page loads or emails.
Don’t Be Afraid To Use Color | Expert Logo Design Advice
Using color in a logo is wise idea, as it can help your logo stand out and grab the attention of your target audience when used well. Of course, most professional designers will keep in mind that you will need your logo to work in gray-scale as well, for those situations when you’ll need to print something in black and white. Also, keep in mind that every color has a different meaning and can bring nuance to your message — don’t fall into the trap of communicating the wrong message because of a simple brush stroke.
Make The Logo Readable | Expert Logo Design Advice
The ultimate goal of having a logo is to make your company or product name stick in the client’s mind, which can only happen if they can actually read it, easily and without squinting. With the array of fonts and colors to pick from, you may be tempted to create an intricate logo, utilizing several colors and fonts that vary wildly from one another. If you decide to use two fonts for contrast, choose two from the same theme. Fonts that vary too much may evoke competing emotions in those viewing the logo. Which style feels right for your business? A flowing script, or a vintage schoolhouse font? Solid bold sans serif, or custom and edgy font? Choose the font that fits your brand and keep it clean.
Avoid Clip Art And Trendy Looks | Expert Logo Design Advice
However tempting it may be, clip art can be copied too easily. Also, try to avoid being trendy and instead stay focused on your brand messaging and values. Design a logo that will stay current for 10 to 20 years, perhaps longer. That’s the sign of a good design. Not only will original art leave a more memorable impression about your business, but it’ll set your business apart from others. What’s important is to create something that you believe is different from anything already out there.