Expert Logo Design Guide | 6 Principles Of A Kick-Ass Logo Design
Expert Logo Design Guide | Have you ever wondered why a competitor’s company gets more attention than yours? The answer just may have to do with the elements that go into how memorable the business is. And that has a lot to do with branding. When done right, your business logo improves potential client and business partners’ vital first impression of your business. A good logo can build loyalty between your business and your clients, boost brand memorability, and provide the professional look of a successful company.
Logo design has become quite an art and skill over the years, and it takes a lot of work and patience to master it. Sure, art, and design for that matter, are subjective, and maybe what you think is great is not what someone else thinks can pass muster. But in design, there are a few signs when something was developed with care and passion, and when something was not. With a little thought and creativity, your logo can quickly and effectively express many positive attributes of your business.
Don’t Get Too Abstract | Expert Logo Design Guide
Include your company or product name into your design. While there are some abstract logos, like the Chevron V’s or the Nike swoosh, that are instantly identifiable, that’s because they’ve been around forever. The Nike swoosh has no intrinsic meaning outside of what’s been built up over the years through savvy marketing strategies that have transformed the logo into an “identity symbol” for an athletic lifestyle. Unless you want to spend money to add ornamental artwork to your piece, get a logo that people can actually read.
Work From Ground Up | Expert Logo Design Guide
The most critical part of your logo project is the design itself. Sure, it’s great to see your logo in the colors that you will eventually end up using, but in the initial stages of any design the colors are of secondary nature. In fact, most logo design ideas should start off as black and white drawings and sketches. This way, you will be able to focus on the idea by leaving color to the end of the design process. No amount of gradient or color will save a poorly designed logo.
Be Unique | Expert Logo Design Guide
A logo is what helps a brand stand out from its competitors, so it’s important that the image is different from the rest — something many business owners struggle with. In many cases, imitation is the best form of flattery — however, with logo design, this is not the case. When thinking about logo design, it’s vital to keep it unique. Look at what’s out there and find an opening for something new. When looking to avoid brand confusion, consider the color, shape, symbolism, and flow of your design.
Understand Your Brand | Expert Logo Design Guide
Yes, a logo is an image, but it’s also an introduction to a brand. The logo must reach a specific audience and when designing it, you must keep this in mind. Write down what you think about the brand; maybe even create a mood board with imagery that reminds you of the brand’s ideology. Researching the target demographic to figure out what appeals to it goes a long way toward delivering a positive reception of the brand. You must consider not only age, but also gender, location, education and income of your target audience. All of these factors affect what people are attracted to and how they spend their money.
Keep It Easy And Flexible | Expert Logo Design Guide
It’s crucial to have a balanced combination of simple and quirky — you want your logo to be compelling, but you don’t want someone to have to sit and stare, analyzing the logo. Keep in mind that a well-designed logo will make the same impression on a letterhead as it does on an article of clothing. It will shine in newspaper gray-scale and on a dark or light background. Making sure a logo looks right in any context is a large part of the design process that will save time and trouble over the long term.
Don’t Tinker With It | Expert Logo Design Guide
Once you’ve got a logo, resist the temptation to alter it. User your new logo everywhere. Every scrap of paper that leaves your office should include your logo. Put it on your car (could be a tax write-off too). Letterheads, Brochure. Presentation folders. Use your new logo until you’re sick of it. And then use it some some more.