Expert Logo Design Ideas | Six Simple Tips To Design A Ridiculously Effective Logo For Your Brand
Expert Logo Design Ideas | In a saturated market, where having a strong brand is vitally important for any business, big or small, it’s no wonder that the demand for effective logos has never been higher. The logo, after all, is the backbone of any brand. However, logos all around us, from the clothes we wear to roadside billboards shouting sales messages at us, and with that comes the challenge of standing out! How do you create something that not only stands out, but also creates an emotional bond with your potential clients?
This might sound like a lot to ask from such a small graphic, but it can be done. To help you make sure your logo stands out from the crowd, appeals to your target audience, and communicates the nature of your brand, we gathered some of the most effective, yet often overlooked tips and expert secrets we’ve been using for over a decade to create logos for small business owners just like you. Whether you’re designing a logo for your business for the very first time, or you just want to check if your logo is as effective as you thought, we’re sure today’s post will answer a lot of your questions. Let’s dive right in!
All Iconic Logos Are Unique | Expert Logo Design Ideas
Standing out means being different, so you’ll want to take a look what’s already out there and come up with something unlike anything else that’s already been done. The last thing you want from your logo is to have it mistaken for a logo of a competitor! Sure, it might be tempting to get a cheap logo template online, paste the name of your business and call it a day, but if you cut corners on an element that important, what will that tell your potential clients about the quality of the services or products you’re providing?
Effective Logos Are Simple | Expert Logo Design Ideas
If you take a look at some of the most iconic logos out there, you’ll notice that they all have one thing in common – they’re simple. And it’s for good reason – simple logos are not only a lot easier to use in practically any size or on any material, but they’re also a lot easier to remember, which is vitally important for the success of your business. Don’t mindlessly add elements just to make your logo unique. Less is definitely more when logos are concerned, so if you can’t explain why you included an element in your design, chances are, it doesn’t belong there.
Use The Name Of Your Business | Expert Logo Design Ideas
The ultimate goal of a logo is to help your potential clients remember you and your business, which is why you’ll want to include the actual name of your business in the design. Sure, there are companies like Starbucks and Twitter that no longer include the name of the business in their logos, but that’s because they’ve spent countless amounts of time and money in building a brand so powerful that they can be represented by a graphic alone.
If you’re just starting out, you probably can’t afford that sort of investment, so it’s a wise idea to find an effective way to make the name of your business an equal part of the design. Of course, once your branding gains traction and your target audience recognize the symbol representing your business, you can drop the name.
Readability Is Paramount | Expert Logo Design Ideas
Creating a logo that’s difficult to read is pretty much useless. We get it, you probably have that one complex calligraphic font that you absolutely love, but it’s better to leave it out, or at least tweak it to make it more readable. Don’t make your potential clients strain their eyes to read the name of your business, because they won’t try too hard to decipher it. Instead, go with a simple, readable font and make it easy for them.
Color Can Add That Extra Punch You Need To Stand Out | Expert Logo Design Ideas
Color is an incredibly effective and powerful tool when used right. It can grab the attention of your potential clients, emphasize important elements and even communicate a message without actually using a single word. However, there are certain things you need to keep in mind when using color in your logo. Firstly, you need to make sure you’re not relying on color alone to communicate a message. There will be situations and materials that won’t allow you to use a full-color version, like faxing a document, so you’ll need to find a way to convey the same meaning even when the color is removed.
Another thing to keep in mind is the cultural meaning of the color. People in different parts of the world associate colors with different meanings, so your logo might communicate one message in one part of the world, and completely different message in another part. And lastly, you’ll want to keep printing cost in mind. The more colors you use in your logo, the more expensive printing will be, which might not sound like a big deal until you order a few hundreds of business cards.
Aim For Versatility | Expert Logo Design Ideas
We touched upon usability when we talked about keeping the design simple, but there are other things you can do to ensure versatility – the most important one being using vectors. Unlike raster images, vectors will allow you to scale your logo to practically any size without affecting the quality. The shapes and lines will stay crisp and detailed, whereas an enlarged raster image will turn into a pixelated mess after a certain point.