Expert Logo Design Secrets | Fly Your Flag High: The Ultimate Guide To Designing Effective Photography Logos
Expert Logo Design Secrets | Logos are defined as symbols adopted by a company, individual, or an organization to represent their products, services, marketing materials, and so on. In other words, a logo is the public face of the company it represents and it’s typically featured on pretty much every material that’s used to engage potential and existing clients. Sounds important, right? Well, you’d be amazed just how many photographers out there get any random symbol when they’re just starting out, and by the time they realize the importance of a well-designed logo, their target audiences have already learned to recognize it.
This is when they come face-to-face with the tough choice – whether to have a completely new logo professionally designed, or just give up and keep using the less-than-perfect logo. Either way, the implications can be devastating. If you suddenly revamp the logo your clients remember and recognize, you risk alienating them and confusing your potential clients into thinking there are two separate brands with different logos. If you keep using the poorly designed logo, however, you’ll fail to engage your target audience. So, what can you do to ensure you get your logo just right from the get-go? Read on to find out!
Determine What You’re Trying To Say With Your Logo | Expert Logo Design Secrets
A logo is a representation of your photography business, sure, but it can do much more than that. When done right, a logo will appeal to your target audience and get them to pay attention to you, but it will convey the nature of your brand, your unique style and creative vision. However, before you start playing around with the design, you need to sit down and determine what it is that you’re actually trying to convey. Is your brand fun, conservative, formal, relatable? These and many other qualities can be communicated with a logo, and will affect the look and feel of your entire brand, so don’t rush it!
Take A Look At What’s Already Out There! | Expert Logo Design Secrets
Your logo will be a representation of your business, so it’s only natural you need to make sure it stands out from the sea of other identities – the last thing you want is to have your logo mistaken for a logo of another photographer in your area or your particular niche. Take a look at what’s already out there and find an opening for something new. After all, in order to stand out, you need to be different – which is why it’s important to avoid using cheap, generic templates for your logo. Why? Read on to find out!
You’d be shocked how many photographers out there think they’re actually cheating the system and being incredibly clever by downloading a cheap template in the wee hours, typing in the name of their business and calling it a day. However, these templates usually have all the telltale signs of cheap design. Not only that, but if you stumble upon a decent template, chances are it’s already being used by countless other business owners, perhaps even your direct competitors. How on earth do you hope to stand out from the crowd if your logo looks just like the logo of many other businesses?
Ensure Versatility | Expert Logo Design Secrets
In order to ensure memorability, you’ll want to come up with a design that’s versatile and adaptable to any situation. In today’s digital world, your logo has to be able to transcend paper and look just as good on a roadside billboard as it does on your business card. Think about social media – will your followers be able to recognize your logo when used as an avatar? At the end of the day, your logo is the face of your business and your entire brand, which means it has to work well across all materials and applications, as well as in various sizes without affecting the message or the overall design quality.
In addition to the size of your logo, you’ll also want to pay close attention to your color choices. Not only will the color scheme affect the print costs, but it will also affect the usability and adaptability of your logo. Sure, your five-color logo may look absolutely stunning on a computer screen, but once you’re happy with the design and decide to print it on hundreds, if not even thousands of stationery items, the price won’t be so appealing. And, unless you’re careful, chances are, your logo won’t work on materials that allow only one or two colors.
Pay Attention To Readability | Expert Logo Design Secrets
Choosing the right fonts for your logo is just as important as the shape of the icon itself. You need a font that matches the style and nature of your brand – otherwise your logo will end up doing only one thing – confusing your potential clients. Even the world’s most hated font, Comic Sans, could work well in a newborn photography logo, but not so well in a high-fashion photography logo.
If you’re strapped for inspiration, you can always go with tried and tested Helvetica, one of the most popular fonts being effectively used in many logos out there. But if you really want to stand out, you should consider creating a custom font just for your business. Think Coca-Cola, or Disney, custom fonts that became iconic and are being used as inspiration by many developers.