Expert Logo Design Tips | Love Your Logo! 5 Golden Rules For Creating A Great Logo
Expert Logo Design Tips | A well-designed business logo says to the world that you’ve arrived and are ready for some serious business. But it can cost a lot of money to make a logo that is really effective, so you’ll want to make sure that you’re spending your marketing dollars wisely. Maybe you are a new entrepreneur, just starting your business and ready to set the internet a’fire with your creative ideas… or maybe you’ve been around a bit, and are just realizing how a great logo design can make a difference in your brand marketing. Either way, you know you need a logo, and you are wondering how to get started.
Designing a logo can be a complicated, long process. It’s one of those rare tasks that combines art with business. The logo is the most visible element of any brand. Ideally, your business logo boosts potential clients and partners’ vital first impression of your company. A great logo can build loyalty between your business and your clients, build a brand identity, and provide the professional look of an established enterprise. For those who are about to embark on a brand design journey, or think it’s time for their company’s visual identity to undergo a face lift, here are some expert logo design tips to help you get started.
Use Typefaces Effectively | Expert Logo Design Tips
A logo consists of two elements: A wordmark and a symbol. If you’re just starting out, keep in mind that before a business can think about solely representing itself with a symbol, a great deal of advertising must be done. Typography is obviously central to good logo design, and with the number of free fonts available today, you have no excuse to stick to the old and boring Arial, Georgia and Impact. The wrong typeface can drastically change the message the logo is supposed to communicate. The correct font will set a tone for the brand and be reflection of the company’s vision.
Use Color Selectively | Expert Logo Design Tips
Colors don’t bring only aesthetic value to the table; according to color psychology, different colors can have different psychological effects on the viewer. And because color has the power to convey emotion, you should first consider the message you want to convey with your logo. A conservative brand will do well with blue, while a modern, passionate company will make a statement with red. Youthful and upbeat organizations are best represented with yellow or other bright colors.
Be Unique | Expert Logo Design Tips
The biggest mistake a company can make is designing a logo that parodies or imitates another brand’s logo. A logo is a visual summary of the company it stands for, and it should never remind people of another brand or company. And if you think nobody will notice, then think again. While it can be helpful to look at logos that your competitors are using (or even people in the same industry), this should never be used as a guide to designing your logo. The idea here is to be different than your competitors, and to stand out in a cluttered marketplace.
Use Vectors | Expert Logo Design Tips
In addition to being simple and memorable, your business logo has to be functional. You will use it on sales material, web designs, business cards, letterhead and print ads and you will need it in different sizes and colors. An effective logo works across a variety of media and applications. For this reason, logos should be designed in vector format, to make sure that they can scale to any size. A great logo works as both a highway billboard and a Twitter avatar, so if your logo relies on fine print, you have a problem.
If In Doubt, Leave It Out | Expert Logo Design Tips
Many of the world’s most recognized logos are, above all else, simple. An intricate logo with swirls, shadows, lines and circles will only clutter your logo and thus, your brand. If you can’t rationalize an element that’s part of your logo design, the chances are you need to remove it from the overall piece. When your logo design is at its simplest, it’s probably at its strongest. Subtraction is a great technique for removing redundancy in any creative endeavor. It means continually asking yourself questions that begin with, “Does this logo need…”, and “Does this make sense?”