Expert Logo Design Tricks | Really Good Logo Design Explained: Top Secrets Of Creating Effective Logos
Expert Logo Design Tricks | Designing a logo is a creative and fun project. And it’s super easy, right? Draw a cutesy shape, add some color, write the name of your business and you’re good to go? Not really! Your logo will be the public face of your business, the point of recognition for your existing and potential clients, and the one element that ties together your entire brand. For a graphic that important to be effective, the design process requires thinking, creative vision and systematic planning.
Considering the fact that the success of a small business depends heavily on the ability to stand out, it’s no wonder that the demand for effective logos has never been higher. When you think about it, we live in a world where even kids remember most of the logos, or at least can figure out what a business does just by looking at its logo. In other words, you don’t simply sit down and draw a logo while watching your favorite TV show. To help you design a logo that will stand out for all the right reasons, we’ll go through some of the most important rules even the most iconic logos don’t break!
Be Simple | Expert Logo Design Tricks
As mentioned before, your logo will be your company’s public face, which means your goal is to have your potential clients remember it easily. To make this happen, you need to come up with a combination of simple and quirky – a logo that doesn’t require your potential clients to sit there analyzing the design. A simple logo will not only aid recognition, but it will also ensure readability. Remember, the more details there are, the more difficult it is to use the logo when it’s scaled down to fit a business card or a USB flash drive.
Effective Logos Are Unique | Expert Logo Design Tricks
Uniqueness is vitally important when it comes to designing a logo. Legal issues aside, the last thing you want from your logo is to have it mistaken for a logo of a competitor. Sure, you want to make sure you’re up to date with all the latest and greatest design trends, but what’s more important is staying true to the overall brand. To make sure your logo stands out from the crowd, you need to take a look what’s already out there and find an opening for something new. Don’t follow the pack, dare to stand out!
Versatility Pays Dividends | Expert Logo Design Tricks
Effective logos can be used in pretty much any size and still be the powerful and recognizable representation of the brand, but it’s not only the simplicity of the design that can affect this. Even the format you use when designing a logo can make it or break it. Vectors are generally a much better option than raster images. Raster images will break down into pixels when you zoom in to a certain point, while vectors will allow you to scale your logo to practically any size without ever affecting the quality or losing details.
Pay Attention To Color | Expert Logo Design Tricks
We’re huge fans of using color in our designs, whether we’re designing logos or websites for our clients. It’s a powerful tool that can help your design stand out, grab the attention of your potential clients and even communicate ideas. Keep in mind that every color has a different meaning, and the ones you choose for your logo can make it or break it, so do your research and find the colors that not only match the nature of your brand but also appeal to your target audience.
However, when designing a logo, make sure you’re not relying solely on color to communicate a message. The logo you design will be used on different materials and in different media, both online and off, and some of them will have reproduction limitations. For example, your logo might look stunning on a computer screen, but will it be just as effective when faxed or copied? Your job is to find a way to communicate the same message even when the color is removed or the logo is being used in only one color.
Readability Is A Must | Expert Logo Design Tricks
You’re designing a logo, and it’s only natural that you want it to aid recognizability of your business. However, that can only happen if you actually include the name of your business. You might argue that there are logos like Twitter’s that don’t use the name of the business, but you need to keep in mind that they dropped the textual part of the logo only a couple of years ago, so if you’re just starting out in the industry, you’ll want to include the name of your business. Once you gain enough exposure and recognizability, you can drop it and use only the graphic.
Another thing you should pay attention to when designing your logo is the font selection. If you choose a font that’s too difficult to read, you can bet your potential clients won’t try too hard to decipher it. You need to make it as easy as possible for them, which is why you’ll want to find a font that matches the graphic part of your logo, but is also readable at any size. That complex calligraphic font you fell in love with doesn’t belong in your logo, no matter how pretty it might be.