Expert Marketing Advice | An Instant Guide To Marketing Success: Simple Ways to Market Your Small Business
Expert Marketing Advice | TV, newspaper, and billboard ads were once the gold standard for advertising. Companies essentially pushed their brand to the masses in an attempt to build awareness. But now potential clients expect personalized, one-on-one interactions with brands, and business owners are starting to see how a targeted marketing approach can stretch marketing dollars further and get more leads faster. Whether you run a bakery, a photography business, or a finance business, you have to stay up-to-date with the latest strategies to grow your business.
One universal small business goal is to sell the products and services. This is generally best achieved by positioning the business in front of the target audience, and offering something they can’t refuse or find somewhere else. As a small business, you may think it’s impossible to get the word out about your business and what you do. That’s a poor excuse. And you don’t need fads or gimmicks either. Here are our top low-cost, but highly effective marketing tips to help any small business find clients and generate sales quickly.
Attend Networking Events | Expert Marketing Advice
It’s not what you know, but who you know. Get out there and network — meet and greet with your potential clients and business partners. Even with all the digital ways there are to be social today, nothing beats face-to-face interaction. It’s your chance to stand out and be memorable. You can never have too many friends in life, even if they don’t end up as paying clients. Always have business cards handy. Don’t walk out the door without your business cards – you never know when you’ll bump into someone who could use your help, or who could send more clients your way!
Use Social Media Marketing To Sell Your Products And Services | Expert Marketing Advice
Before major social media networks made the foray into e-commerce, the selling relationship for brands looked like this: listen, help solve problems, and make the sale. With the rise of social media, the chance to connect with potential clients during the research phase got much easier. Find out where your potential clients hang out, get there, and speak their language. Join the conversation on their terms and on their turf. This is a free marketing tool that you have to consider, because it’s a fantastic way to tap into the largest source of new clients.
Take Advantage Of Your Clients | Expert Marketing Advice
Your customers already know and trust you. It’s much easier to get more business from them than to get any business from somebody who never did business with you. Every business from a financial planner, dentist office, bakery, or a photography studio can benefit from some sort of reward or referral program. Studies show that when you give a reason to your client to come back or refer you to their friends, you get better results. An endorsement from a friend is more effective than any amount of advertising. For referrals, don’t think about having a program just for your clients, think about other non-competing businesses that target the same audience and can send more clients your way. Just make sure you return the favor.
Set Up A Blog Or Website | Expert Marketing Advice
It’s vitally important for everyone to set up a website or blog regardless of what type of small business you’re running. Technology has made it so easy today to set up a decent website up quickly and for virtually no cost. Make sure your website is optimized for search engines though. SEO is a very effective element of your online marketing strategy. If you want to attract more quality leads to your website and build a strong, memorable, interesting presence, this should be high on your priority list. Make sure to have a good about us page telling your story so the community can get to know you. And most importantly, have a contact us page and clear directions to your business.
Send A Weekly Email | Expert Marketing Advice
If you want to stay in relationship with your clients, there is nothing simpler than sending out a weekly email that provides something of value. Email marketing is essentially free and if you consistently add value to your clients, this will keep your business top of mind with them. Email is the reigning champ when it comes to building relationships with your existing and potential clients and letting you create and send targeted communications and offers accordingly. And the best part, you can measure and track the effectiveness instantly.