Expert Marketing Collateral Tips | Designing Your Own Marketing Collateral? Design Tips You Need To Follow
Expert Marketing Collateral Tips | When was the last time you took a look at your marketing collateral with a critical eye? Or reviewed your sale sheets? Marketing collateral comes in various shapes and sizes, like brochures, pamphlets, letterhead, business cards, folded leaflets, posters, postcards, flyers and folders. Marketing collateral drives your business. It should provide your potential clients with more information about your products, services and your goals, while simultaneously promoting these things. But the real question is when almost everybody in the industry is using it, how can you make your collateral stand out from the crowd?
Branding a small business isn’t just about choosing colors and creating a logo. It is a coordinated effort to reflect your brand’s values through every level of your business, from the workplace environment to the products that are sold, and through the services that are offered. Not surprisingly, it also covers the print collateral used to drum up sales. A badly executed design can do as much damage as a great professionally designed solution can do good to boost the perceived value of your offering and improve your sales. As you design your marketing collateral and develop an execution plan for your campaign, keep these simple tips in mind.
Plan Multiple Projects Together | Expert Marketing Collateral Tips
This may sound like a simple instruction – and it is – but in reality, it could take you a good chunk of time. It means you should not simply throw together any old business card design, send it off to the printers, and then worry about all the rest of your marketing materials down the road. Work on multiple design project at the same time in order to ensure consistency. This doesn’t mean your site has to be a blown-up version of your business card, but some elements should carry over to make it clear that they both come form the same company. The same colors, a representative image or logo, and definitely the same fonts should appear on both your website and your card.
Use Quality Base Materials | Expert Marketing Collateral Tips
The type of paper you use, how quickly your website loads and even the quality of your recorded video all affect how well your audiences respond to your marketing collateral. A surefire way to appear unprofessional is to use flimsy paper for your printed materials. There are many great stocks and finishes available – glossy, matte, textured. You want your business to appear professional and reputable, which means that you have to have the highest quality paper and printing that you can afford. A paper with a rich appearance and feel adds greatly to the ambiance of your finished piece.
Tell Your Story Effectively | Expert Marketing Collateral Tips
People are scanners. It’s vital that your marketing collateral is able to hook them into your content with strong visual design. This means high-impact imagery, killer headlines, bulletined text and short paragraphs. Simplify the design, eliminate the jargon and emphasize clear takeaways. When you’re writing about something you know well, it’s easy to get complicated. As a rule of thumb, keep writing simple and clear.
Find The Right Colors | Expert Marketing Collateral Tips
Use pleasant and appealing color scheme. Keep in mind that color can many a times give an image about the standards of a business. Whether using clean and simple or bright and intense – keep the colors of your collateral close to the already established color palette of your brand. Keep in mind, however, that although color does add interest and impact, it’s not always necessary. You can do many effective brochures and mailers in black and white, if you can’t afford to print in full color.
Use Imagery | Expert Marketing Collateral Tips
Use graphics if they add value to your collateral design. Choose the graphic elements that best communicate the essence of what you’re trying to convey or sell, and what you’re attempting to achieve with the printed piece you’re creating. Commit to spending a few hours at the white board brainstorming various ways to illustrate your key messages and solutions graphically. Refine. Refine. Refine. It can make or break your entire communication.
Proofread! | Expert Marketing Collateral Tips
Make sure you proofread the whole brochure design template and check for typos in detail. Consider having someone else to proofread as it’s almost impossible to spot your own mistakes. You may also edit and trim the content to chop off unwanted elements from the design or text.