Expert Marketing Guide | 6 Marketing Moves To Incorporate Into Your Daily Routine To Boost Your Photography Business
Expert Marketing Guide | Marketing your photography business can feel like one of the most challenging tasks, especially if you’re just starting out in the industry and you’re already on a pretty limited budget. It’s a big deal – not everyone can find a way to stand out from the crowd of other shooters in their area or their particular niche! However, it doesn’t have to be time-consuming or expensive if you work a bit smarter, and not necessarily harder.
Marketing is much more than running an ad in your local newspapers. (Yes, those are still a thing! Who knew?) It’s an ongoing effort to raise and maintain awareness, and it trickles into pretty much everything you do. To help you get the word out there about your business, we gathered some of the most effective marketing tips that will bost your business whether you’re just starting out or you’ve been a part of the industry for a few years now. Some of these ideas are quick and easy and others are more of a long term strategy that you should start now and will build up steam over time. Let’s get to the good stuff, shall we?
Who’s Your Target Anyway? | Expert Marketing Guide
You’d be surprised how many photographers start out and launch a business without actually defining their target audience, accepting pretty much any gig coming their way. While this might sound like a good idea (Hey, you’ve got to cover your expenses somehow, right?), it’s a much better idea to choose an area of specialization. This will affect not only what gear you invest in, but also where and how you market the services you’re providing. “Everyone” is not a target audience, so make sure you know who your ideal client is in terms of age, gender, location, industry, and even finances.
Let Your Personality Shine! | Expert Marketing Guide
Photographers hold a great deal of trust and you can start building that trust long before they pick up the phone to schedule a session. For example, you should consider including a blog on your website, where you can share tips and tricks for better shoots and industry secrets which will help you build a reputation of an experienced industry leader, but you can also share personal stories and bits about yourself, as well as funny situations you had during shoots. This will help your potential clients feel like they already know you, which will mean a lot more enjoyable session when they book you.
Socialize! | Expert Marketing Guide
I get it, you might not be the most social person in the world – we’ve all got days when all we want to do is stay home in our pajamas and binge on Netflix, and there’s nothing wrong with that. However, what you might not know is that you can use even days like that to boost your business by setting up social media accounts for your business. Figure out where your potential clients are spending their time and find a way to get on their radar. Don’t bombard them with sales messages unless you want to be the most blocked person on Twitter – instead, become a part of the ongoing conversation, share your blog posts and other unique content to stand out from the crowd.
Work On Improving Your Portfolio | Expert Marketing Guide
You have a website set up so that’s taken care of, right? Not really! Maintaining a website is a lot like gardening – you’ll want to remove outdated examples that no longer represent your skills or the services you’re providing, and add new, better material in order to leave a lasting impression on your visitors. Whenever you learn a new skill, or start offering a new service, your job is to immediately make sure it’s represented in your portfolio. By regularly updating your portfolio, you’ll show your potential clients that you’re keeping busy and working on improving your offerings.
Referrals Are Essential | Expert Marketing Guide
There’s no industry in which referrals are as important as they are in the photography industry, and if you haven’t incorporated referrals in your marketing strategy, you’re missing more business opportunities than you think! We live a time of social validation – whether it’s reading the reviews on Amazon, Yelp, or any other similar service, we all need a bit of reassurance before committing to a purchase. Your potential clients are no exception.
Consider offering a referral reward to your clients for each new client they bring in – keep in mind, though, that you’ll need to offer something with high perceived value in order for this to be effective, whether it’s a free print or a discount on their next purchase. You’ll also want to ask your satisfied clients to jot down a testimonial you can publish on your website and they can share on social media with their friends and followers. There’s no better reassurance than reading a friend’s raving testimonial, after all!
Network With Other Business Owners | Expert Marketing Guide
It’s not just your clients that will appreciate free stuff – consider approaching other business owners as well. For example, if you’re in the wedding photography industry, consider taking a few professional shots of the venue and sending them to the venue owner and letting them know just how much you appreciate referrals. They’re already targeting the same clients as you, but they’re providing non-competing services. If you hit it off, you’ll set up a referral network of business owners targeting the same audience, which will instantly boost your marketing efforts.