Expert Marketing Tips | Does Your Marketing Sell? – The Secrets Of Effective Marketing Communications
Expert Marketing Tips | While the upcoming holiday season will without a doubt be a busy period for small business owners, it’s crucial to set aside time to plan your marketing strategy for the year ahead. How will you continue to maintain and grow your business in 2015? As a small business owner, you may think it’s impossible to get the word out about what you do. That’s a lousy excuse. And you don’t even need fads or gimmicks.
Marketing is vital for the success of any business. It doesn’t matter how great the product or service you are offering is if no one knows about it. Don’t have many bucks to spend on marketing your small business? No worries – there are plenty of marketing tactics you can make use of that won’t drain your budget. These marketing tips and ideas can help anyone accomplish better sales results, so take a few moments to study them. Let’s see how far you can stretch those dollars!
Throw That Old Marketing Guide In The Bin! | Expert Marketing Tips
The world of marketing changes quickly, and you have to know what works today, where even the smallest business can advertise itself to millions online for less than the cost of a one-off trade journal advert – AND – where you can mail a million potential clients in a few hours for just pennies. Today, businesses have more ways, and places than ever before to market themselves. In a perfect world, small business owners could rely on word-of-mouth and basic marketing techniques to achieve their business goals. However, in the past few years, as consumer intelligence has grown, and with the constant availability of information online, the internet has become the essential way to reach potential clients.
Don’t Neglect Your Website | Expert Marketing Tips
Your website is your shop window, so think about what it shows your clients. You should ask yourself if you have the best shop on your street. Before deciding whether to do business with someone or not, the vast majority of people will look for the company’s website! That includes the people YOU market your services to. Invest in a modern website with a visually appealing color scheme and straightforward navigation. It will not only make your website more attractive and seamless to navigate, but will also convey the professionalism of your company.
Publish Great Content | Expert Marketing Tips
We don’t think we even have to say this, but it’d be neglectful not to mention the importance of kick-ass content. If you can create it yourself, all the better (isn’t free always better?). One of the best marketing strategies for a small business is blogging. By giving your existing and potential clients informative, non-salesy content that you can host on your website, promote on social networks, and offer to other businesses to supplement their own strategy, you can quickly establish yourself as an expert in your industry.
Use Images | Expert Marketing Tips
While there is incredible value in text-based posts, you have to integrate imagery into your content creation. Visual content is a quick and simple way to get your point across, making it visually appealing and easy to understand. Videos are also great way to get your content out while helping to build trust with your potential clients. When people connect with information through the sights and sounds of a video, they can make a deeper connection to you and your brand.
Leverage Social Media | Expert Marketing Tips
If your small business isn’t using social media, it’s time to start. Social media creates almost double the marketing leads of trade shows, telemarketing or direct mail. Facebook and Twitter provide strong platforms to reach the vast majority of potential clients with business updates, sales and promotions, and new products and services. They also offer the ability to engage in one-on-one conversations with your clients regarding questions, concerns and complaints. Consumers view your social media channels as an extension of your digital presence, so it can be one of your most effective marketing channels, but also a chance to showcase your customer service skills.
Start Using Email Marketing | Expert Marketing Tips
Email marketing is extremely cost effective and one of the most powerful marketing tools available to small businesses. This is because it provides predictable results and costs little or nothing to use. Email is the reigning champ when it comes to building relationships with your prospects and customers and letting you create and send targeted communications and offers accordingly. Plus, you can measure and track the effectiveness instantly.