Expert Photography Business Card Guide | Boost Your Marketing Efforts With Effective Business Card And Stay Busy All Year Long
Expert Photography Business Card Guide | A potential client will start forming their opinion of you and your photography business within the first few seconds after meeting you. And let’s face it, we’re all slaves to our first impressions – whether we’re choosing a movie to stream and we end up checking out the one with the most interesting thumbnail, buying a book because of a compelling cover, or hiring someone because they left a good impression. Fortunately, there are things you can do to make sure the impression you leave is a favorable and lasting one!
One of the business tools that can instantly improve your first impression is definitely the business card. We hand them out when meeting potential clients, business partners, but we also tuck them into presentation folders and envelopes, and they not only need to provide people with your contact clients – they need to act as ambassadors of your photography business and convey the nature of your brand. This might sound like a lot to ask from such a small piece of paper, but it can be done. Here’s how:
Start With The Primary Goal: Your Information | Expert Photography Business Card Guide
Your business card is first and foremost a communication tool, and you need to make sure it achieves its main goal, which is providing a potential client with the most important contact details. So, what’s most important? Well, you’ll definitely want your name and the name of your business on your card. Imagine finding a business card in your wallet with just a phone number on it and you can’t remember who you got it from. You’re more likely to throw it away than to call in to check whose card it is.
In addition to your name, you’ll also want to include the phone number potential clients can reach you at all times, as well as the email address you check most often. You can also include your website, as well as social media links, space permitting. Most photographers no longer include their physical addresses, especially if they don’t own a studio, so if you’re struggling for space, you can consider removing the address and replacing it with details that will be far more useful.
Keep It Simple | Expert Photography Business Card Guide
When struggling for space, many business owners will simply shrink down the size of the text to make as many details as possible fit the card. This is a really bad idea, because not only will it affect the readability, but will also damage the look and feel of the card. By limiting the amount of information you include on your card, you can organize the content in a more appealing way, avoid overwhelming the client, and boost effectiveness of your card. The last thing you want is a ton of info crammed on your business card in such a way that it’s hard to figure out where one piece ends and the other begins.
Ensure Readability | Expert Photography Business Card Guide
There are many things a well-designed business card can do, but if the information featured on it is difficult to read, there’s no point in handing it out in the first place. A potential client needs to be able to pick up your business card and effortlessly read the details, so make sure you’re not using a font smaller than 8pts. However, there are other factors affecting readability as well. For example, the font itself: make sure you’re not using a complex font that’s impossible to read. Your goal isn’t to have your potential clients sitting there and trying to decipher your info, so use a simple, large font to make it easy to read.
Colors Can Make Or Break Your Card | Expert Photography Business Card Guide
And lastly, you’ll want to pay special attention to the colors you use for your contact details. Make sure there’s enough contrast between the background and the text – for example, a light gray font on a white background is the perfect recipe for a design disaster! However, that’s not the only place you need to pay attention to color. You’ll want to come up with a color scheme that represents the nature of your business and matches your other branded materials. It will make your business card stand out from the pile of other cards and turn your brand into a memorable visual experience. However, keep in mind that using too many colors will affect the printing cost.
Size Matters | Expert Photography Business Card Guide
You’d be amazed just how many photographers choose to go with an untraditional shape or size for their business cards, without considering the consequences – using a large camera cutout for your business card is a great way to make your card stand out, right? Well, not always! Keep in mind that the average business card measures only 3.5 x 2 inches in the States, and wallets and business cards are made to accommodate this particular size. Anything larger that that will be a nightmare to store, so your potential clients might give up and throw away your card. This is why it’s best to stick to the standard size and find another way to make your card stand out. In other countries, especially in Europe, the measurements are slightly different, but so are the sizes of wallets and business card holders.