Expert Photography Business Hacks | Rise To The Top! The Busy Photographer’s Guide To Success!
Expert Photography Business Hacks | If you’re passionate about the art of photography, starting a photography business might be a dream come true for you. And who could blame you! You’d get to spend your days doing what you love – taking stunning photos, working with people, and creating real art. If the mere thought of that sends chills down your spine, you should at least give it a go. However, before you jump right in, you’ll want to make sure you do the prep work, so you can hit the ground running. After all, your ability to take stunning photos will get you only so far.
Sure, your mom tells you your photos are breathtaking. And your friends are absolutely fangirling all over social media over your photos. So, you should totally do it, right? Just quit your dull day job and start a photography business? Sure, but not so quickly. We’ve all seen many ridiculously talented photographers start a business, struggle a few months to make ends meet, and close their ventures. At the same time, there are some arguably less talented people that sail right by. Their secret? It’s not luck! It’s hard work and a solid plan! Read on to find out more!
Write Down Your Goals | Expert Photography Business Hacks
This is by no means a tactic reserved for photographers starting a business. In fact, this can be applied to any area of your life – both personal and professional. If you don’t know where you’re going, how can you know how to get there? Every established business owner will tell you that in order to turn your passion into a profitable business, you’ll need a solid business plan. So, before you jump right in, take some time to sort out this critical document.
Start by defining your area of specialization. Most photographers will start out targeting as many different demographics as possible, hoping they’ll increase their chances of booking more gigs. However, this strategy might end up doing more damage than good. Your area of specialization will not only affect the equipment you get, but it will also greatly affect the way you market your business and pretty much every other aspect along the way. After all, how can you promote a service if you don’t have a clear idea what that service includes?
It’s All About Your Ideal Client | Expert Photography Business Hacks
We get it: starting a photography business is a dream of yours. However, you need to accept one simple fact – it’s all about your clients. After all, you can set up your dream business, but if it doesn’t appeal to your target audience, you won’t have much luck bringing in profits. Once you figure out what niche of photography appeals to you the most, you can define your ideal client. This way, you can get to know them and their preferences, and you’ll be able to set up a marketing strategy that appeals to them. Define them in terms of age, gender, location, even marital and financial status.
Invest In The Right Equipment | Expert Photography Business Hacks
Another benefit of clearly defining your area of specialization is the ability to invest in the right equipment. Each photography niche has unique requirements, so you’ll want to make sure you do your research before blowing your entire budget on equipment you won’t use. After all, you won’t shoot a wedding with the same equipment you’ll use for aerial photography. Now, it’ also a good idea to take inventory of the equipment you already own, as there might be pieces you can use.
Once you figure out what the essential set up will be, it’s time to go shopping! Sounds exciting, right? Keep in mind, though, that you will also need to include backup equipment in your budget. You’re a professional photographer, and you can’t exactly afford to have your only camera die on you in the middle of a shoot. In addition to the backup equipment, you’ll also want to invest in a fast computer and some basic editing software, as you probably won’t be sending raw, unedited photos to your clients.
How Much Is Too Much? | Expert Photography Business Hacks
One of the most terrifying topics all photographers have to face at one point or another is pricing. And the sooner you tackle it, the better! Most photographers, especially when just starting out, try to avoid talking about their prices. Some are concerned their competitors are charging less, while others are not all that confident in their skills just yet. Whatever the case might be, you need to accept the fact you’re a professional photographer, and you need to act like one! And having a clearly defined price list is a thing you’ll definitely need to sort out!
At the end of the day, you’re the only one that knows just how much money you need to bring in to stay afloat. You’re the only one who knows how much you need to cover the expenses and make an actual profit. Don’t leave it up to your potential clients to set the terms! It’s better to have a starting point, even if you do have to lower your prices at the beginning to secure those potential gigs, than to leave it to a potential client. If you don’t know your own worth, how on earth is anyone else supposed to know it?