Expert Photography Business Secrets | The Modern Photographer’s Guide To Beating Procrastination And Boosting Productivity

Expert Photography Business Secrets | The Modern Photographer's ...

Expert Photography Business Secrets | There are a few jobs that will always be in-demand and business owners that will never go out of business – undertakers, accountants, and photographers. In spite of the technological advancements, people will never stop hating doing their taxes, dying, or wanting to capture memories. However, just because there’s plenty of demand for photographers, it doesn’t mean that running a photography business will be easy. Starting a photography business is practically effortless, but turning it into a raving success is a completely different story.

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Many photographers mistakenly believe that starting their own business will end all their miseries. If you really don’t like your day job, quitting and starting your own photography business will definitely save your from the cubicle torture, but keep in mind that it comes with a completely different set of challenges and problems. Sure, you’ll get to shoot more, but if you think you’ll be spending all of your time behind a camera, you’re up for a rude awakening. Many photographers get discouraged once they realize what it takes to run a photography business, and to help you ward off the startup blues, we put together a list of tips to keep you on the right track and motivated when the going gets tough.

Remind Yourself Why You Started | Expert Photography Business Secrets

We all have those bad days we want to crawl back into bed, binge-watch Gilmore Girls and wallow in misery. Amateur photographers can afford to do that – call in sick and skip the photography class they’re taking. You’re not an amateur, so get up, get dressed, make the bed, and get yourself out there. Think about all the reasons why you started – what motivated you to start your own business? What are you working towards?

Expert Photography Business Secrets | The Modern Photographer's ...

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This is a good time to take a look at your business plan and check your progress. Take a look at your big goals, but don’t just look at how far you’ve got to go, take a look at how far you’ve come to pick yourself up. While you’re at it, see if there’s anything that can be improved or tweaked. New business owners oftentimes feel discouraged by lack of progress, but if you keep an eye on your business plan, you’ll be less likely to fall off the right track, and as a result, you’ll stay motivated a lot longer.

Those Who Fail To Plan, Plan To Fail | Expert Photography Business Secrets

First thing you need to do if you’re hoping to get more productive is to plan ahead, but not only long-term. If you have a bedtime routine, make sure electronic devices are not a part of it, as screens tend to affect the sleeping cycle. So, turn off your devices an hour before going to bed and come up with a plan for the next day – research has shown that those with a clear agenda tend to procrastinate far less than those winging it.

If you’re trying to be more productive, don’t stay up longer – this will affect your productivity the next day. Instead, get an hour earlier. Do your workout, walk the dog, or read the newspapers before checking your email. Go through your agenda once again and see if you skipped anything. Remember, you’re less likely to be interrupted early in the morning, so don’t hit that snooze button – instead, use the morning calm to tackle the most important tasks.

Get Moving! | Expert Photography Business Secrets

Summer is behind us and pretty much everything around us slows down – but it doesn’t mean you should start hibernating just because you’re not as busy as you were during summer. Physical activity is vitally important, as it boosts serotonin, the hormone regulating mood, appetite, sleep, and even dreaming. Don’t have enough time for a full workout? Go for a walk – short walks have been shown to improve problem-solving skills and boost creativity.

Eat A Live Frog Every Morning | Expert Photography Business Secrets

“Ew!” right? That was my first reaction when my boss shared this trick with me – but once we got to the bottom of it, it made perfect sense. What you want to do is to take care of that one task you’re dreading – you know the one we’re talking about: the most complicated one you’ve been procrastinating for days, even weeks. Not only will you start the day off with the feeling of achievement, but it won’t be at the back of your mind for the rest of the day.

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Stop Multitasking! | Expert Photography Business Secrets

One of the worst things you can do is multitask! Trust me, I learned that the hard way. A recent study has found that the human brain can focus on only one thing at a time, which means that multitasking is actually switching your attention rapidly between two things at once. And each time you switch your focus, you’re spending energy, which will leave you feeling exhausted sooner than you think. Just like you wouldn’t book two sessions at the same time and expect to be able to do them simultaneously without the clients noticing, don’t double-book your own time.

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Hang In There | Expert Photography Business Secrets

We all have the bad days – and yes, I know I already said that, but it’s worth repeating. Bad days come and go, so don’t expect to be as productive as you are on your good days, and don’t hate yourself for needing some down time. Slow down, take a breath, and hang in there!

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