Expert Photography Business Tricks | How To Start A Successful Photography Business – 5 Things You Need To Know
Expert Photography Business Tricks | Starting a photography business might sound like a dream come true. Doing what you love all day long, and earning money doing it – what’s not to love about it? As it turns out, starting a photography business can be more challenging than most amateurs think. Your ability to take great photos is important, don’t get us wrong. However, it will take you only so far. After all, we’ve all seen ridiculously talented photographers start a business, struggle to make ends meet for a few months, only to close down their ventures.
So, if taking stunning photos isn’t enough to start a business, what can you do to turn your business into a success story? As it turns out, there are quite a few things you can do to improve your chances. The good news is that most of these things don’t cost too much. With the right guidance and just a pinch of creativity, you too can avoid all the pitfalls commonly associated with the startup stage and turn your business into a household name. To help you get started, we put together a list of things you’ll want to keep in mind when launching your business.
You Are Not Just A Photographer | Expert Photography Business Tricks
One of the main reasons amateurs decide to quit their day job and turn pro is so that they can focus on photography full-time. However, what most of them fail to understand is that they won’t have as much time to focus on photography as they think. Instead, you’ll need to tackle marketing, bookkeeping, client service, communication, and on top of it all, still be cheerful, helpful, and understanding. Great photography skills are important, don’t get us wrong. But you need to have a LOT of other ones if you’re going to make a business out of it!
Focus On Your People Skills | Expert Photography Business Tricks
You’re in business of making people happy. You’re offering a service many other photographers are offering, so you need to build a reputation of the photographer to work with. Let’s face it – there’s no better marketing tool than a satisfied client. However, if you don’t provide your clients with an outstanding experience, they’ll never send their friends and family your way. So, what can you do to provide them with an experience they won’t be able talking about? It’s much simpler than you think!
Even if you’re a landscape shooter, your clients are people. And the better you can work with, and take care of, the people you do business with, the more success you’ll see. Keep in mind that while you’re shooting each day and know all the details along the way, your clients don’t do this often. They’re confused. They don’t know what to expect. They might be afraid of the camera. Walk them through the process, smile, and do everything in your power to make it the best day of the week.
Stuff Will Hit The Fan | Expert Photography Business Tricks
And you better be prepared! The main difference between an amateur photographer and a pro is the fact that an amateur always has a backup plan and a main source of income, even if they do charge their photography services. Once you quit your day job and start your own business, it’s game time. You need to know exactly how much money you need to make to break even, so you’ll want to take some time to write a business plan. How will you cover your expenses until you start bringing in profits? Will you take a loan or use your savings? How much do you need to charge to stay afloat? You’ll want to answer all these, and many other questions if you want to stand a chance.
Your Equipment Is Probably Not Good Enough | Expert Photography Business Tricks
If you’ve been interested in photography for some time now, you probably already have quite a collection of equipment. However, the equipment you used as an amateur isn’t necessarily what you need when you start your business. Your area of specialization, your ideal client, and even your style of photography will affect the equipment you need, so take inventory of the things you’ve already got and check if there are items you need to update, purchase, or get rid of. However, there’s another thing you’ll need to keep in mind.
Now that you’re a pro, you need to invest in the basic backup equipment. Amateurs will survive without the backup equipment, but it can be the difference between success and failure the moment you launch your own business. The last thing you want is to have a camera die on you in the middle of a wedding shoot, for example. So, to get the most out of your investment, allocate your budget to cover the backup equipment, as well as a fast computer and powerful editing software.
Throw Away Your Marketing Books | Expert Photography Business Tricks
It’s critically important you’re up to date with the latest trends in the marketing industry. Not so long ago, all you had to do was put out an ad in your local newspapers and sit back waiting for the phone to start ringing off the hook. The entire marketing industry has came a long way since then, and in order to get the most out of your efforts, make sure you constantly keep an eye on your marketing efforts and tweak them to stay relevant and up to date.