Expert Photography Logo Advice | Make A Killer First Impression With These Photography Logo Design Tips And Get The Recognition Your Business Deserves!
Expert Photography Logo Advice | How a business presents itself can be the critical difference between success and failure, and photographers are no exception to this rule. Every business requires a great logo, but photographers need one maybe even more than most — as potential clients are going to want to get visually strong results from you, you have to look sharp from every angle. Remember, how you brand your photography business – from your logo to the business cards, website and even your social profiles, as well as your portfolio and promotional pieces – all affect a potential client’s decision whether to hire you or not.
A well-designed logo can build loyalty between your business and your clients, reinforce your brand identity, and provide the professional look of an established enterprise. Just like when it comes to taking stunning pictures, there are no shortcuts to a great logo design either; if you don’t put in the work at every step of the way, you won’t get the results you were hoping for. Here are several important tips to keep you on the right track while designing your photography logo.
Even Picasso Started Somewhere | Expert Photography Logo Advice
You don’t have to be an artist to realize the benefits of sketching. After all, ideas can flow much quicker between a pen and paper than they can between a mouse and monitor. In this step, you are trying to convey the diverse and complex nature of your photography business and your unique style into a small and simple design, suitable for use in various different circumstances (business cards, marketing material, website design, and more). This is the single most important part of the design process, so get inspired and be creative.
Be Original | Expert Photography Logo Advice
The last thing you want from your logo is to have it mistaken for that of another photographer. So when designing a logo for your photography business, it’s crucial to keep it original. Do your competitors use solid, conservative images, or flashy graphics and fonts? Think about how you want to differentiate your logo from those of your competition. Do not use stock or clip art either — the ultimate goal of every logo is to be unique and original.
Match Your Font Personalities | Expert Photography Logo Advice
The point of designing a logo is to make your company name stick in your potential client’s mind, which can only happen if they can actually read it, easily and without squinting. When choosing the fonts for your logo, make sure to avoid gimmicky ones, utilize negative space or even tweak an existing font. Remember, some logos even became recognizable because of their custom fonts. Which style feels right for your business? A flowing script, or a vintage schoolhouse font for a bridal shop logo? Solid bold sans serif, or edgy and grungy for a fashion photography business?
Start With Black To Ensure Versatility | Expert Photography Logo Advice
Your logo has to work just as well on a business card as it would on a roadside billboard. A good logo should be scalable, easy to and affordable to print, memorable and unique. Another thing to keep in mind is that logos need to work in black and white as well as color. If your logo design uses color to communicate a message, think about how you can convey that meaning even when the color is removed.
Stay Away From Cliche Concepts | Expert Photography Logo Advice
Designing a unique logo isn’t just about avoiding imitation, but also about coming up with something out-of-the-box. It’s tempting to just throw an industry icon on the page, but it’s crucial to think creatively. Most artists strive to avoid becoming cliches in their work, particularly if they are trying to make their own impact in the graphic design industry. However, it seems almost natural to drift towards using cliche elements in logo designs. Why not use a design that you actually thought up yourself rather than copying what everyone else is doing?
Understand The Brand | Expert Photography Logo Advice
Yes, a logo is a seemingly simple graphic, but it’s also an introduction to your brand. It will have to reach a specific audience and appeal to your ideal clients, so you must keep this in mind. Before you can start designing an effective photography logo, you need to have a full understanding of the brand that the image will represent, and know the target audience it should appeal to. Try to regularly step away from the work and be objective about it. Does it still fit your brand or are you indulging yourself? Will it appeal to your ideal client? If not, put it to the side, no matter how attractive it is.