Expert Photography Logo Guide | 6 Killer Tips For A Picture-Perfect Photography Logo Design
Expert Photography Logo Guide | Photography is an incredibly competitive market, and there are many photographers out there with comparable skills and levels of work. This is where branding comes into play to help give you the advantage over your competitors. Having a professionally designed logo is an essential part of your branding strategy if you want to be taken seriously as an established, reliable professional photographer.
A logo does not sell (directly), it identifies. You have to be able to make a strong statement and leave a memorable impression about your business with a simple, yet effective logo. It will act as your flag, a signature, an escutcheon, a street sign. However, there are countless people in the logo design industry today dishing out generic logos in bulk for crowd sourcing websites. So, how do you as a successful professional stand out from the crowd and create a quality logo design that stands out for all the right reasons? Read on to find out.
Be Original | Expert Photography Logo Guide
A logo is what helps distinguish a brand from its competitors, so it’s crucial that the image stands out from the rest — something many photographers find difficult to achieve. In many cases, imitation is the best form of flattery — however, when it comes to designing your logo, this is not the case. Why not use a design that you actually came up with yourself rather than blatantly copying what every photographer in your niche is doing? Look at what’s out there and find an opening for something new. When trying to avoid brand confusion, consider the color, shape, symbolism, and the overall flow of your design.
Understand The Brand | Expert Photography Logo Guide
Yes, a logo is an image, but it’s also a representation of a brand. The logo must appeal to a specific audience and resonate with them, so when coming up with design concepts, you must keep your ideal client in mind. How you “position” the logo should be appropriate for its intended audience. For example, a child-like font and color scheme would be appropriate for a newborn photographer, not so much for a stock photographer. While it is a good idea to stay up to date on design trends, it’s more important to stay true to a brand’s overarching personality.
Color Is Vitally Important | Expert Photography Logo Guide
One of the most important considerations for logo design is the color scheme. This is not a decision that should be taken lightly, as color can convey meanings and communicate ideas. Bright and bold colors may grab your potential client’s attention, but could also feel brash; muted tones exude sophistication, but could be overlooked. Every color has a unique meaning and can bring nuance to your message — don’t fall into the trap of communicating the wrong message because of a simple brush stroke.
Find The Right Font | Expert Photography Logo Guide
If your photography business has a unique name, then you could get away with a logotype. But if you have a generic name, then you’re going to need something to identify your business by, which can be accomplished by using a logo mark. And when it comes to logo design, the fonts you use should be unique. Just be sure to avoid gimmicky fonts, use negative space in a clever way and maybe even tweak an existing font. Some logos even become iconic because of their custom fonts.
Versatility Pays Dividends | Expert Photography Logo Guide
In today’s digital age when logos will appear on various devices and across different materials, you must come up with something that goes beyond paper. An effective logo works across a variety of media and applications. For this reason, logos should be created using vector formats, to ensure that they scale to any size without affecting quality. A great logo works as both a highway billboard and a Twitter avatar, so if your logo relies on fine print, you have a problem.
Hire A Designer | Expert Photography Logo Guide
It is a brand’s identity, to the extent that, more often than not, a logo is more recognizable than the brand’s name! For an thing so important, the design process requires thinking, artistic inputs and systematic planning. While brainstorming logo ideas by yourself is a vitally important step in building your business image, trying to design a logo completely on your own is a mistake. Why? Professional designers know whether or not a logo design will transfer easily into print or onto a sign, while you might come up with a beautiful design that can’t be transferred or would cost too much money to be printed.