Expert Photography Logo Guidelines | Go From Drab To Fab With This Simple Logo Design Guide
Expert Photography Logo Guidelines | Many photographers out there believe that they don’t really need a logo – after all, their work is their visual identity, so what could a small piece of graphic design do for their business? Well, it turns out, quite a lot more than they think! A logo is oftentimes the very first point of contact a potential client has with your business, and it will affect that critical first impression long before they get to your portfolio. If your logo doesn’t make a favorable impression, potential clients might not even bother checking out your work!
Then, there are those that think designing a logo comes down to pasting the name of their photography business next to a random shape and calling it a day. Oh boy! Technically speaking, this is considered a logo, but just because it can pass as a logo, it doesn’t mean it’s actually effective. There’s science and an entire industry behind the effective logos, and to help you make sure your logo not only represents your business, but conveys the nature of your brand and appeals to your target audience specifically, we put together a short guide you’ll definitely want to check out if you’re designing a logo, redesigning an existing one, or you’re simply curious to see just how effective your logo is.
Do Your Homework | Expert Photography Logo Guidelines
Whether you’re designing your logo on your own or hiring a professional designer to do it for you, you’ll want to do some prep work first instead of diving in headfirst, so come up with a sort of a design brief. This document should include a clear definition of your ideal client (After all, a logo that will appeal to high-school students won’t do any good for you if your target audience are elegant brides-to-be!), the message you’re trying to convey, and a short description of the nature of your brand. All these, and many other things, will affect the overall look and feel of your logo, so make sure you go in prepared.
Let Your Creative Juices Flow | Expert Photography Logo Guidelines
You’re a part of a visual and incredibly creative industry, so you’ll want to make sure every aspect of your business – especially your logo – conveys your creativity. This is why it’s important you avoid using cheap logo templates. Not only do these have all the telltale signs of amateur design, but they’re also being used by countless other businesses. The last thing you want is to have your logo mistaken for a logo of another photographer, so come up with a unique design that will stand out from the sea of generic logos out there.
First, you’ll want to take a look at what’s already out there – and then, instead of copying, imitating, or even parodying other logos, find an opening for something new. Whenever we design a logo for a client, we start off with dozens of rough sketches. Remember, those first few ideas are the most generic ones, and everyone thinks of them first as well, so you’ll want to keep sketching until you come up with a unique design that’s appropriate for your brand and would appeal to your ideal client.
Color Is Important, But It’s Not Be-All-End-All | Expert Photography Logo Guidelines
Once we come up with a few sketches, we start refining them. It’s important to mention that at this stage we’re still working on the design without adding any color to the mix. We do this so we can make sure the logo is just as effective even when the color is removed – and there will be situations you’ll need your logo to work only in black, or in gray scale. For example, when you fax or copy a contract for a client, the logo will come out black on the other end, and it needs to convey the same message and leave the same impression as the full-color variant.
Keep It Simple! | Expert Photography Logo Guidelines
One of the most common mistakes we see on logos is cluttered design. On one hand, we totally understand – you want to make sure your logo is completely unique and that it stands out from all the logos your potential clients are being bombarded with on a daily basis, so you kept adding new design elements and special effects, like 3D and shadows to make it “pop!” However, a simple logo isn’t synonymous with a boring design. In fact, all the most effective and iconic logos are ridiculously simple – think Apple, FedEx, or Nike.
A simple design (With a twist – like the missing bite from Apple’s apple, or the arrow hidden between E and X in FedEx’s logo), will be easy to use on pretty much any material and in any size, whereas complex logos tend to gum up and lose the finer details when scaled down – and tend to turn into unrecognizable smudge as a result. Not only are simple logos easier to use, but they’re also a lot easier to remember and recognize; and you do want your potential and existing clients to remember your logo, right?
Think Long-Term | Expert Photography Logo Guidelines
As mentioned earlier, your logo will often be the first point of contact, and it will be the single most important element of your entire brand that should help potential clients remember you. Needless to say, changing your logo too often might end up doing more damage than good. Now, occasional small change here and there is perfectly fine, but you’ll want to avoid major revamps. Instead, come up with a design appropriate for your brand and avoid mindlessly following trends, as overly trendy logos tend to feel dated and rundown sooner than you think!