Expert Photography Logo Tips | 4-Point Checklist For A Great Photography Logo: How Does Your Logo Stack Up?
Expert Photography Logo Tips | Designing a logo is ridiculously easy, right? You find a random shape, slap the name of your business in there, and you’re done. As if! Logo design may seem easy at first, which is exactly what makes it so difficult. In fact, there’s an entire industry behind effective logo design, and it takes more effort, planning, and research than you may believe. But, ain’t nobody got time for that, right? You’re starting a business, for the love of everything holy, so you can’t really spend years researching logo design. That’s why we put together this list!
The world we live in is painted with logos. And we do mean that literally. Pretty much everything around you has a logo on it. The computer you’re reading this on is branded. You’re reading this on a phone? Don’t worry, there’s a logo on that as well. Your clothes. Food packaging. Your car. Billboards you pass on your way to work. That letterhead on your desk. Yup, they’re all featuring a logo. And all of them are different. Yet, some of the logos are wildly effective, while others simply blend with the background and go unnoticed. If you’re a business owner, the last thing you want is a logo that goes unnoticed.
Great Logos Don’t Whisper | Expert Photography Logo Tips
You want a logo that shouts your name! You want a logo that stands out and grabs the attention of your potential clients. You want a logo that gets your business noticed. This is why it’s critical you avoid using cheap templates. Sure, they might cost less than that cup of coffee you got on your way to work, but it might end up costing you a lot more than you think. Being ridiculously affordable, it shouldn’t come as a surprise that countless people are using the same templates over and over again. Think about it, though: if you use the same template as many other businesses, how on earth is your logo supposed to stand out?
Take some time to do your homework. Take a look at the logos in your particular niche, as well as in your area. What are the things most of them have in common? Is it a particular style of design? A motif? Or a color scheme? After you’re done with the research, make sure you don’t imitate, copy, or even parody other logos. Instead, find an opening for something new. In order to stand out, you need to be different. Or as your high-school teachers used to say, you have to be odd in order to be number one!
Hire A Professional | Expert Photography Logo Tips
Another issue you’ll have to face if you choose to use a cheap template is the bad design. Remember, most of these templates are designed by beginners or even amateurs trying to make a buck on the side. After all, there’s a reason why they’re so cheap. Instead of leaving the face of your business and the backbone of your brand in the hands of an amateur (Or a neighbor’s “artsy” kid!), hire a professional designer or an agency that will take the time to get to know the nature of your brand and come up with a design that conveys it to the viewer.
An Effective Logo Is Versatile | Expert Photography Logo Tips
A major drawback of a cheap template is the lack of versatility. Sadly, most people realize this only after they start using their new logo. You’ll feature your logo on every piece of paper that leaves your office. You’ll use it as a watermark on the photos you publish on social media. Heck, you’ll slap it on your custom USB drives and packaging you use to deliver photos to your clients. Needless to say, your logo needs to work across all these materials and platforms. In order to ensure that, you’ll need to keep a few things in mind.
First, you’ll need pay special attention to the file format used during the design stage. Whether you’re working with a designer, designing your own logo, or purchasing a template, make sure you have vector files. These will allow you to scale your logo to pretty much any size without affecting the quality. Vector files, on the other hand, will break into pixels at a certain point, which will either make your logo look pixelated or fuzzy. Not the best look. Whenever we design a logo for a client, for example, we make sure we deliver the Ai and PSD files as well, which are completely editable and can be exported in different other formats.
Don’t Ruin Your Logo With Color | Expert Photography Logo Tips
Now, before you start sending in hate emails, let us explain. We agree, color is a designer’s best friend. We love playing with colors. However, keep in mind that you’ll also need to use your logo in black and white at times. This is why we design all our logos in black first. It’s only when we’re 100% happy with the logo that we move onto adding color. This way, the logos we design are just as effective, even when the color is removed. When it comes to color, you’ll also want to limit your selection to a few solid colors appropriate for your brand. Too many colors can feel overwhelming and make your logo stand out for all the wrong reasons.