Expert Photography Marketing Advice | Refuel Your Photography Business With These Actionable Marketing Tips
Expert Photography Marketing Advice | In order to turn your photography startup into an established business, you have to know how to sell yourself well! You need to get your name and your images in front of your potential clients, whether it’s future brides, event planners, photo editors, or marketing professionals who commission photography. Understanding the best ways to promote your business will ensure that you find and book clients that you love and that will help to grow your business.
In today’s competitive photography industry, it is not enough to take beautiful images and hope your phone starts ringing. However, there’s good news: marketing your photography business does not have to be expensive or overwhelming. With the right tools under your belt, you can create additional buzz around your business. Here’s how to do it.
Portfolio Website Is No Longer Optional | Expert Photography Marketing Advice
Set up a website where you can post the pictures you have taken. With the addition of your contact details and links to your other sites such as social network profiles, you’ve got yourself a central hub which can act as the first port of call for potential clients. They’ll be able to search for you themselves, without needing any initial interaction. When you upload the images from your client’s photo session to your website, take a few minutes to share them on Facebook, Twitter or any other social media network that your ideal clients use. Your clients will share their images with their friends and followers, and you’ll get traffic as they point people your way.
Choose The Right Social Network | Expert Photography Marketing Advice
Start with one social media network before moving to the others. You’ll get a more loyal following and be more successful by focusing your efforts in one area before moving to the others. For most photographers, Facebook and Instagram are the most likely places where the ideal client is spending time. Twitter and Google+, on the other hand, tend to appeal more to business owners. So if you mostly do photography for other businesses instead of for the general public, then those two might be a better choice for you.
Publish Or Perish | Expert Photography Marketing Advice
Editors are constantly looking for new, creative, and innovative photography, and it may just be that your particular vision coincides perfectly with theirs. You can submit images and story ideas to trade publications in your niche as well as local media outlets. Make sure that all the materials you send have your name and contact information on them, including contact sheets, prints and CDs. These can easily become separated in a busy office – the editor might keep a covering letter, say, but pass a CD over to the art editor to take a look. Once you’ve been published, you can use that publicity as a tool to market your business more effectively and open doors to more work.
Take Care Of Your Vendors | Expert Photography Marketing Advice
Building positive relationships with your vendors is a vitally important part of growing your business. When meeting them, remember to be personable – while they are a business, they are people as well! Cross marketing means partnering up with another business and helping each other out with marketing. For example, by providing venue owners with an album after an assignment, they can promote your photography work as well as showcase their venue to their clients. In turn, this can strengthen the relationship you have with that vendor, and you’ll get more referrals.
Shoot A Promo Video | Expert Photography Marketing Advice
A promo video is one of the most compelling ways to tell clients your story and provide an insight to your shooting style and creative vision. A well executed promo video based on a smart idea can go viral and create buzz around your brand. This doesn’t have to be created with fancy equipment and effects. Simple is sometimes most effective. Use clean backgrounds, nice lighting, and engaging topics. If you shoot this well, you won’t even have to worry about complex editing.
Hold A Contest | Expert Photography Marketing Advice
If you want to build some buzz on your blog or Facebook page, contests are a great way to get participation up. You’ll want to decide where to hold the contest, what to offer and how to make the best use of the buzz generated. For example, a pet photographer can ask participants to send in cute pet photographs, while a wedding photographer might ask couples to submit funny photographs of them on vacation. Do a stellar job for the winner of the contest; this can help you get word-of-mouth advertising and immaculate testimonials, especially if you’re just starting out.