Expert Photography Website Design | How To Make Your Photography Website More Immersive: 5 Expert Tips
Expert Photography Website Design | Your website is your virtual storefront. It allows your work to be found through search engines, can be used as a powerful digital portfolio in a second, and is a great way to communicate with your potential clients and fans of your work. Not only is it an effective way to get more clients, but it’s a really affordable photography marketing tool that you can control and find clients outside of the people you already know. In addition to amazing images, what features are found in successful online photography portfolios? What are the most vital things to consider when presenting your best work?
In the age of digital photography, almost anyone can call themselves a photographer as long as they have an index finger capable of pressing the shutter button, so professional photographers have to work hard to establish a critical difference between their work and the rest of photographers competing for the same market share. The secret to outstanding web design is really very simple: you’ve got to know the universal rules of effective design and follow them all the time. Follow these tips to set you on your way.
Flash Or HTML? | Expert Photography Website Design
Flash websites are actually a sort of interactive movie file that people can engage with. They were very popular a few years ago because they had lots of fancy animations and looked super professional. While it makes a seemingly boring website look appealing, it can also make it load slowly, and in many ways, make your website unavailable to mobile devices. And the mobile devices are a big thing. Also, for a search engine, a Flash website is just like a huge blank page without any text at all. Text is king in the search engine world and therefore this makes it much harder to rank high on search engines, which is not good for your business.
Keep Things Simple, Clean, Uncluttered | Expert Photography Website Design
If people are constantly talking about the design of your portfolio website, then you are probably doing something wrong. Your images are supposed to be the star of the show, so don’t clutter them up with useless design elements. The most critical design tip is also the simplest: Make sure your content has breathing room; give it proper margins will help with legibility and focus. In particular, it’s important to avoid overwhelming your visitors with walls of text. Also, if you’re going to add watermarks, do it with a subtle touch. Overly aggressive watermarks are a turn off and a distraction for your potential clients.
Narrow Down Your Choices of Images | Expert Photography Website Design
Although you may have a large collection of images you wish to share in your portfolio, try to limit your selection to the stronger pieces. Too many images in your portfolio can increase load times, and provide the visitor with too many options. That means you have to showcase your talent to the fullest. There are millions of other photographers who are eager to take your clients, so spare none. Your portfolio should be best, greatest, and most complete part of your website. If you limit your selection, the visitor sees only the strongest of images, and if they want to see more, they can get in touch with you. Limiting your selection also makes your portfolio seem more defined and structured.
Make Sure Your Photos Are The Right Size | Expert Photography Website Design
Remember, the internet is pixel-based. So if your image isn’t large enough it’s going to look pixelated. However, smaller file sizes don’t always mean lower resolutions; it means faster loading time and more visitors. You can compress any image with loss-less image compressors and still have a great result, and no, your Photoshop software doesn’t do that. Your online photo portfolio has to be fast and smooth. If you do upload large files to your website, pre-load the images in the background so when a viewer advances to the next image it happens immediately. The appearance of speed is critical because it keeps people from giving up mid-way through a portfolio.
Rethink Your Navigation | Expert Photography Website Design
As people advance through your portfolios, it’s good practice to let them know where they are at all times. For example, if a portfolio contains 20 images, let them know what image they’re on, and how many more they have left to go, and place this information near the forward/back portfolio navigation (“Image 12 of 20.”) If your site is too hard to use, your users will be easily turned off and will produce more negative feelings towards your work.