Expert Photography Website Ideas | 5 Savvy Ways To Boost Your Photography Business Using Your Portfolio Website
Expert Photography Website Ideas | Starting a photography business, as mentioned in our previous post, and turning it into a success story requires a lot more than just the ability to take stunning photos. One of those things is definitely a website that will not only help you market your products and services, but will also act as an immensely powerful sales tool. The good news is that setting up a websites isn’t as expensive as it used to be – which can be a dangerous double-edged sword.
While setting up, hosting, and maintaining a website won’t cost you much, it means pretty much everyone with some extra cash on their hands can have a website designed and developed, and with that comes the challenge of standing out! There are almost a million photography websites on the Internet right now, so what can you do to get the most out of yours? Should you even bother setting up what might turn out to be just another website on the Internet? The answer is a resounding “Yes!” And to help you get started on the right track, we put together a list of things you’ll want to look for in your website if you’re hoping to get actual business out of it!
A Good Website Will Set You Apart From Competition | Expert Photography Website Ideas
New photographers are joining the industry on a daily basis, and a website is a perfect way to stand out from the crowd of shooters. However, not every website will get you noticed – in fact, if you’re not being careful, your website can end up doing more damage than good! For example, your initial idea might be to get one of the cheap web templates available online because saved money is made money, right? Well, not quite. Not only do these templates have all the telltale signs of cheap design, but even the decent ones are already being used by countless other photographers. And how are you supposed to stand out from the crowd if your website blends right in with the rest of them?
An Effective Website Will Showcase Your Best Work | Expert Photography Website Ideas
The most common goal for setting up a photography website is to showcase the best examples of works. However, don’t confuse your website for a cloud drive – there’s really no need to upload absolutely every photo you ever took. Not only will a limited selection of only the best examples feel more structured and planned out, showcasing your attention to details, but it will not leave your visitors feeling like the portfolio is dragging on and on! If that’s not enough to convince you to limit your selection, keep in mind that the more photos you upload, the slower your website load, which might turn off your visitors and make them abandon your website altogether.
A Good Website Gives Potential Clients Everything They Need | Expert Photography Website Ideas
While the primary purpose of a photography website is to showcase your photography (Duh!), your goal is probably to get more bookings. So far, so good, right? Not really. There are more photographers out there than you think that buried their contact details several clicks deep, or even decided to leave out the info altogether. No visitor will try too hard to find your contact details, so make them as accessible as possible. For example, consider including the most important details, such as your phone number and email address, in the footer of each page, so your potential clients can reach out to you the moment they decide to book a session.
Another thing critical for the user experience is the navigation – don’t turn finding stuff on your website into a treasure hunt. Instead, make getting around as easy and seamless as possible – start with simplifying the navigation bar! There’s really no need to feature absolutely every link at the top of your page; instead of overwhelming your potential clients with too many choices, limit your selection to 5-7 most important links, and tuck away everything less important in a secondary navigation or the footer.
A Modern Website Is Accessible | Expert Photography Website Ideas
Since we’re no longer limited to only our desktop computers when it comes to viewing websites, you’ll want to make sure your website is just as easy and enjoyable to browse regardless of the size of the screen. In other words, it doesn’t matter if your potential client is viewing your website on a computer screen, a laptop, a tablet, or even a smartphone – it needs to leave a great first impression. A responsive website that adapts automagically to any screen size isn’t good just for the user experience – it will also help you boost your search engine rankings, as Google has been known to rank mobile-friendly websites higher.
The Best Websites Aren’t Static | Expert Photography Website Ideas
There’s no denying that we live in an age of 6-second attention spans, and if you don’t grab the attention of your visitors the moment they land on your website, they’ll abandon your website without giving you a second thought. This especially goes for the returning visitors – if they see the same content a few times, they’ll think you’re no longer updating your website and they’ll never come back. To get them coming back for more, make sure you regularly update your website – even if you update your portfolio once or twice a year, there’s always the blog – set up a blogging schedule and stick with it. Not only will this keep your visitors coming back for more, but it will help boost your search engine rankings as well!