Expert Portfolio Design Advice | Get Hired Today! 5 Simple Design Tips To Improve Your Portfolio Website And Grow Your Photography Business
Expert Portfolio Design Advice | Dreaming about a career as a professional photographer? With enough practice, right skills, network, and most importantly, effective portfolio website, you can make your dreams come true. At the end of the day, it doesn’t matter how many raving references you have or how impressive your work history is, no one’s going to be interested unless they can see what you can do. And a portfolio website is the simplest and quickest way to showcase your work; these days, in fact, it’s expected.
Photographers have to work hard to establish a critical difference that makes them stand out in a saturated niche. If you are not staying on top of the latest trends and continually working on your website, you will find yourself behind times and will lose business because of it. Gone are the days when you could set up a website and let it sit idle for a few years. You are marketing to the the millennial generation. Does your website have what it takes to appeal to them?
Showcase Only The Best Examples Of Your Work | Expert Portfolio Design Advice
The difference between a regular and a photography website is enormous. The focus has to be on pictures, not on content, while the usual way of designing, with the header, content box, sidebar and footer can differ completely from one website to another. Take the time to look at all of your work and carefully choose the best pieces for your portfolio. Remember, it’s always better to have a portfolio of a handful of projects that are brilliant than dozens of projects where some of them are just alright. The quality of your portfolio is only as good as your weakest picture.
Organize Your Portfolio | Expert Portfolio Design Advice
If your work is presented in an organized and easy to navigate way, chances are, potential clients will appreciate the curation and the attention to detail that went into setting up your portfolio website. If you place your strongest images at either the beginning or end of the portfolio, you will hit the visitor the hardest. Consider using both ends of the spectrum, grabbing the potential client’s attention right from the beginning and leave them something to remember at the end of the portfolio. If you’re using covers to present your assignments in a gallery, it’s important you pay close attention to the cover. It doesn’t have to be an exact image from inside your project — you can custom design a cover if the project requires it to ensure it grabs the visitor’s attention.
Keep Things Simple, Clean, Uncluttered | Expert Portfolio Design Advice
If visitors are constantly talking about and praising the design of your portfolio website, then you are probably doing something wrong. Your work is supposed to be the star of the show, so don’t clutter your website with useless design elements. You don’t want the portfolio to be overly flashy or unconventional — that will make the content more difficult to access and detract from your work. Simplicity in the interface and visual design of your website will push your work to the surface, where it should be.
Make It Easy For Your Visitors To Contact You | Expert Portfolio Design Advice
The best portfolios always include some kind of contact information. How else do you expect to get hired? If somebody has to poke around your portfolio to find an email address or contact form, you’re not doing yourself any favors. It doesn’t matter how good your work is, if your visitor can’t reach you, you’re not getting any work. A simple phone number will do, although if a potential client isn’t fond of the telephone, it may be better if they knew your email address as well. Remember to think about all your potential clients before you make any final decisions.
SEO Can Make Or Break Your Website | Expert Portfolio Design Advice
SEO means search engine optimization. It basically means that you have to do some things in creating your website to help Google to know what your website is all about. The focus should still be on your work, but keep in mind that SEO relies on words more. You may have the coolest pictures in the world, but no one will see them if the website isn’t visible for search engines. The best tip for improving your photography website’s SEO is to add Alt and Title tags to every picture you upload, in addition to using the targeted keywords in your blog posts. These tags are meta tags that you can add to a photo so Google knows what is represented in the picture.