Expert Portfolio Website Guide | Top Design Tips That Will Instantly Turn Your Photography Website Into A Powerful Sales Tool
Expert Portfolio Website Guide | Setting up a photography website is no longer optional if you’re serious about turning your passion for the art of photography into a profitable business. In fact, it is one of the most essential business decisions you’ll make, and it shouldn’t be taken lightly, as it can be the difference between success and failure. Yes, you read that right: when not done right, a website can cost you a lot more than you think and ruin your chances of success. The good news is that setting up an effective website doesn’t have to be exhausting, or complicated!
There are almost a million photography websites out there, which means standing out from the crowd is a real challenge photographers face, and it’s only going to get more challenging. But the quantity doesn’t always equal quality – in fact, most photography websites out there are absolutely terrible. This is great news for you! All you need to set up a website that works for you and gets you booked solid are a few industry secrets, some expert tips, and a pinch of creativity. Ready to find out out more? Read on!
The Power Of First Impression | Expert Portfolio Website Guide
Most photographers will spend many a sleepless night working on their budgets, especially when they’re just starting out and money is tight. Needless to say, finding ways to save as much money in the process of starting a photography business is vitally important, but there are certain aspects of your startup you don’t want to cut corners on. Your website is definitely one of those things! Long gone are the days when you had to carry around a large printed portfolio book – instead, your work can (and should!) be available to your potential clients 24/7.
This means you won’t be there to walk your potential clients through your portfolio and explain everything about your work, nor will you be there to point out important things they need to know – it’s your website that needs to do that. Majority of your potential clients will check out your website before ever contacting you, and if your website doesn’t leave a good impression, they might never bother calling you to find out more about your services or to book a session, so you definitely don’t want to cut corners on your first impression.
Avoid Using Web Templates | Expert Portfolio Website Guide
One of the most common mistakes new photographers make is using a cheap web template to set up a website without even realizing the consequences of their decision. If you’re considering getting one of the templates that oftentimes cost less than a cup of coffee, you need to keep in mind that these are typically designed and developed by complete beginners, and they tend to have all the telltale signs of cheap design, which might send your potential clients a message that you don’t really care about quality that much – whether we’re talking about the quality of your website, or your work!
Not only that, but even if you do stumble upon a decent and affordable website template, chances are it’s already being used by many other photographers, some even in your own area. The purpose of your website is to help you stand out in an increasingly saturated industry – and if it looks just like the website of your competitors, it will make standing out that much harder. Instead, it’s a far better option to invest in a unique website that will accurately represent your brand.
Focus On Your Work | Expert Portfolio Website Guide
Why are you setting up a website? Most photographers will say they want to showcase their work – yet, you’d be amazed just how many photography websites do the exact opposite. While trying to make their websites unique, photographers tend to clutter the design with unnecessary design elements and cheesy special effects that only overshadow the work they’re trying to showcase. By keeping the design simple, you’ll allow your work to come front and center, where it belongs!
Practice Restraint | Expert Portfolio Website Guide
When it comes to design elements, you’ll definitely want to limit your selection and let the main focus be your work. For example, you should use only 3-5 colors for your website, and limit even the number of items you include in the navigation bar. While you may think that including as many links as possible in the navigation bar would increase the chances of your visitors clicking something and sticking around a bit longer, this might only frustrate and overwhelm them. Limit your navigation bar to 5-8 most important items, and tuck away all the other links in the sidebar, or even the footer of the appropriate pages.
Another thing you’ll need to limit is the number of photos you include in your portfolio. Yes, you want to showcase your work, but you need to upload only the very best examples of your work, and only the ones that accurately convey your area of specialization and show your unique creative style. For example, if your target audience are high-school seniors, there’s really no need to upload examples of wedding photography you did before launching your business. Whenever we set up a website for a client, we advise them to upload around 20 photos – this is enough to spark interest, but isn’t too much to make the visitor feel like your portfolio is dragging on and on.