Expert Stationery Design Advice | 6 Simple Tips To Design Stellar Business Stationery
Expert Stationery Design Advice | When dealing in person with business partners and clients, it is vital that how we dress, how we talk, and our body language should be fine tuned to leave that right impression that counts the most. Your printed business stationery acts in a similar fashion. Well-designed stationery is a powerful way for a company to make a favorable impression on clients and business partners. The effect will be even better in combination with matching business cards, envelopes, and print marketing materials.
Your letterhead and business card are not only often the first point of contact for your business, but your logo, name and mission statement generally become the identifying elements that people remember you by. You do not want to communicate the wrong message to existing or potential clients and business partners by utilizing stationery that is not up to the standards of your products. The right stationery can end up doing wonders for your business, so we have found some of the best business stationery design tips to help you get started.
Logo | Expert Stationery Design Advice
Help your clients identify your brand by designing a unique company logo. Choose a simple, straightforward design that looks great on business stationery. The logo has to be simple, effective, and versatile, because it will be implemented into various methods of printing, and will have to be scalable to fit items as big as billboard banners, and small for items like pens and business cards. A logo is not the sum of your business brand, but rather the visual representation of it. If you really want to take your marketing to the next level, you have to make sure that your business cards, and other communications are as professional, and appealing as your logo.
Contact Information | Expert Stationery Design Advice
Effective business stationery must always include your contact information. Including your physical address, phone number, email address, fax number ,and any other methods of communication that you think are useful into the design of your stationery will make it simple for clients to reach you. It’s a digital world, and most people will try to find your products or services online, so ALWAYS include your URL address on your stationery! Of all your contact details, this could possibly be the most crucial!
Consistency | Expert Stationery Design Advice
Custom business stationery comes in a number of forms – business cards, letterheads, brochures, pens, mouse mats, mugs – the list goes on and on. But with every printed item, there should be the same consistency throughout with the visual design, tying in your stationery with the same look and feel. This includes a balance between the words and images, as well as balance in colors, and in white versus filled space. An unbalanced business stationery feels cluttered and busy, which is not the professional image that you are trying to portray. Branding should be the top priority for business owners, as it allows clients to build up recognition for your company.
Font | Expert Stationery Design Advice
Browse through different fonts included with graphic design, or printing software to choose the best font for contact information, and other printed words on the stationery. Text should be printed in an easy-to-read format, aligned left to right. Using no more than two different fonts will keep the style consistent, and the information readable. Print the company name in a large font (13 point or over) and use a medium-sized font (between 9 and 12 point) for contact information.
Color Scheme | Expert Stationery Design Advice
When you are designing your business stationery, you will have to consider the overall color scheme. Color is always a powerful tool with stationery and other marketing materials – it grabs attention, and makes the read all that bit more interesting! Think carefully about your branding colors, and how you use them in the individual stationery designs. You should go with complementary colors for the paper, because they look best together.
Uses | Expert Stationery Design Advice
A company’s business stationery, used for snail-mail letters, marketing and other communication, should present the business’ brand in an appropriate, and appealing light. When designing the company stationery, think about what pieces will be created. You will definitely want a letterhead, and business cards, but there are others items such as envelopes, compliment slips, or pens. The company stationery design elements have to be versatile to adapt to its medium that it is trying to communicate the company’s details to.