Expert Stationery Design Ideas | Dress Up Your Mail With Personalized Business Stationery
Expert Stationery Design Ideas | If the logo is the face of the business, stationery items are its clothes – and the stationery you use for your business will affect your potential client’s first impression more than you think. Long gone are the days when business stationery was used just to provide your existing and potential clients with important information. Nowadays, business owners all over the world are using creative business stationery to stand out, grab the attention of their potential clients and build their brands.
It will often be the first contact potential clients have with your business, and it can be the critical difference between a loyal client for life and a missed sale. Effective stationery will add authority to the business letter that has been written, whether you have written a standard business letter or a sales letter. However, not all business stationery items are created equal. If you’re hoping to get more out of your investment, we have the right thing for you. We gathered some of the most important things you’ll need to keep in mind throughout the design process. Let’s dive right in, shall we?
Get The Items You Know You’ll Use | Expert Stationery Design Ideas
Modern business stationery can take a number of forms – business cards, letterheads, brochures, pens, mouse mats, mugs – just to name a few. Of course, you will get only the ones that are absolutely necessary for your business, but there are certain items that every office should have. A letterhead is still a vitally important item of every business stationery package, and not just for letters – it can be used for quotes, invoices, and other items. Business cards are another element that shouldn’t be overlooked, even in the companies that do a large amount of their business online. For those that want to project a professional image, additional elements such as envelopes, address labels, and compliment slips add the perfect touch.
Cover Your Bases | Expert Stationery Design Ideas
Don’t forget the main purpose of your stationery – to communicate your message and provide your existing and potential clients with the most important contact details. At the end of the day, it’s a communication tool, so you’ll want to include all the contact details your clients need to reach out to you. The details you include will depend on the size of each item – some items will not be large enough to accommodate absolutely everything, so you’ll need to choose the most important information, such as your name, the name of your business, as well as your phone number and your email address.
Don’t Be Afraid To Show Some Personality | Expert Stationery Design Ideas
The stationery you use will represent you and your business, as well as the services or products you’re providing. You want to design something professional and creative, so people will then associate those same traits with the business you run. However, you can also use your stationery to boost brand exposure by consistently using the same color scheme throughout your stationery items, as well as other branded materials. Needless to say, you’ll also want to feature your logo on pretty much every item that leaves your office to help potential clients remember your business better.
Keep It Simple | Expert Stationery Design Ideas
Being creative is a good idea if you’d like your stationery items to stand out, but that doesn’t necessarily mean your design has to be complicated. A simple design is much more effective on business stationary, as it isn’t too much to take in and your potential clients will be able to focus on your message instead of the distracting design. After all, your message is the reason why you’re sending out the stationery in the first place, so make sure it’s the message that takes the center stage!
Ensure Readability | Expert Stationery Design Ideas
In light of the previous tip, you’ll want to make sure the fonts you use for your stationery items are easy to read. Even though complex calligraphic fonts may look absolutely stunning, they are more difficult to read, so you’ll want to stick to the simple, easy to read fonts. Another thing you need to pay attention to is the number of fonts you use. The human eye finds it difficult to scan multiple fonts at once, so keep your selection down to 2-3 fonts for your stationery package.
Pay Attention To Your Colors | Expert Stationery Design Ideas
You’ll also need to pay attention to the colors you use for the fonts. Using a light gray font on a while background is definitely a bad idea, as you need to provide enough contrast between the background and the content itself. But it’s not just the fonts that can use some color. Color is an incredibly powerful tool designers use to grab the attention of viewers, communicate a message and evoke an emotional response, and you should definitely use it throughout your stationery to help it stand out.
However, just like with the fonts, you’ll want to limit your selection to 2-3 colors. Using too many contrasting colors will definitely make your stationery stand out from the pile, but it might be for all the wrong reasons. Instead of overwhelming your clients with too many colors, use color to emphasize the important elements of the design and guide the attention of the reader. And lastly, you’ll want to make sure the colors match the nature of your brand – keep in mind that every color has a meaning, and the last thing you want is to communicate the wrong message because of a simple brush stroke.