Expert Web Design Tips | Don’t Lose Users For Eternity In The First 5 Seconds: How To Survive The Blink Test

Expert Web Design Tips | Don’t Lose Users For Eternity In ...

Expert Web Design Tips | Visitors evaluate your website in the first three to five seconds. If it doesn’t appeal to them immediately, chances are they’ll move on, and you’ll lose a sale. You have to grab attention, get your message across, and spark interest in your potential clients… all that in just a couple of seconds. Sounds pretty complicated, but there are some expert web design tips you can refer to when designing your website in order to make sure you’re not losing visitors to silly, easily remedied mistakes.

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This split second decision is the harsh reality you have to understand, and be prepared for. Every visitor that enters your website represents another potential client. The internet has made instant gratification simpler than ever, particularly where ecommerce shoppers are concerned. They want websites that are simple, intuitive, and designed the way they think. If your website can’t appeal to that need for instant gratification, if you can’t pass the blink test – the three to five seconds during which your website is judged – you’ll lose the sale.

Build Pages That Load Quickly | Expert Web Design Tips

The more elements you add to your website, the longer it takes to load. In this age of instant gratification, if your site doesn’t load instantly, it will be abandoned. According to a recent study, the average online shopper expects a page to load in two seconds or less, down from four seconds in 2006; and after three seconds, up to 40% will abandon your website. Although images, scripts, and multimedia enhance your website, they also slow down its loading time, which in turn could mean lost visitors.

Expert Web Design Tips | Don’t Lose Users For Eternity In ...

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Use Attractive Visual Design | Expert Web Design Tips

Your website should be appealing and easy to understand. Catch your visitors’ attention using high quality images that build your brand image. Catch the eye of your visitors using bold, high quality images and a clean, simple design. Keep your website’s structure simple, and organised, so visitors can easily find the information they’re searching for, and don’t be afraid of the white space! If you design a website that stands out from the crowd, you’ve done a great job. It’s different. It’s memorable. It makes people want to stick around, and check your website out.

Provide Easy To Read, Easy To Understand Content | Expert Web Design Tips

Web users aren’t going to read a novel to get to grips with the most vital information on your website, so make sure your content is extremely simple, and to the point. Sure, it’s an ego boost to use industry jargon, and put yourself up on a pedestal with all your fancy talk, but when your website visitors are judging your website in less than 5 seconds, you have to keep your copy tight, and simple. Hold people’s attention by communicating the most information you can in the least amount of words possible, use reader-focused language such as “you” and “your” and make sure your tone is suitable for your target audience.

Make It Easy (And Obvious) To Take The Next Step | Expert Web Design Tips

As the the blink test states, your website should present information in a simple, and concise way, so visitors can scan you page in less than 5 seconds. Clear calls-to-action make it easy for the visitor to take the next step, be it to watch a demo video, download a whitepaper, or sign up for a newsletter. Keep your call-to-action above the fold, and near the top of the page, so no scrolling, or eye-movement is required to find it. Additionally, your call-to-action buttons should look clickable, preferably resembling an actual button, so visitors know what to do.

RELATED: Website Optimization Tips | How To Optimize Your Website And Increase Client Conversion

Expert Web Design Tips | Don’t Lose Users For Eternity In ...

Optimize For Mobile And Tablet | Expert Web Design Tips

45% of American adults own a smartphone, and 25% have a tablet. Making your website easy to read and fully functional on a mobile device is crucial. If you haven’t optimized your website for mobile and tablet users, you are missing potential sales opportunities. Plain and simple. Using responsive design for your website is the best way to go, but you can do a few things to a standard website that will make it more mobile friendly. Make links clickable with areas large enough for thumbs, place your call-to-action above the fold, and use a single column for content.

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Prove Your Site Is Credible | Expert Web Design Tips

Today, 94% of Americans are worried “bad things” can happen when using the internet, so building trust is essential online. Almost anyone can put up a website, including criminals. Because of this, users are going to critically analyze your website the first time they visit, even if they don’t know that’s what they’re doing. If you want to keep visitors on your website, present professional, trustworthy material by including testimonials, privacy trust seals, and a detailed privacy policy.

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