Free Business Card Ideas | Essential Tips To Design Stunning Business Cards Your Clients Will Remember
Free Business Card Ideas | It may sound harsh, but it’s a fact that people often do judge a book by its cover, and you only get one chance to leave a great first impression. In business, this “first impression” is usually provided by your business card, yet many business owners still ignore the value of having a professional business card that accurately conveys their brand image. This tiny piece of paper can be a vital part of your collateral package, and if you haven’t got a card you can give out to potential clients or business partners, you’re missing out on a huge marketing opportunity.
You give your business card to potential clients and business partners so they can have your contact information. You include your business card in presentation folders, drop it in letters, and use it in a myriad of other ways to let people know who you are and what you do. If you have skimped on the design and printing of your business card, what does that say about the quality of your business? No matter how good your product or services are, if your business card doesn’t look professional, you will lose business. So, with all that in mind, we’ve brought together some of the top tips for designing effective, powerful business cards.
Brand | Free Business Card Ideas
A business card conveys your brand by introducing brand elements, such as logo, colors and fonts, so make sure your card includes a professional looking logo. Hire a professional designer unless you have the needed skills to create your business card yourself. Ideally, this person will also be working on creating your other stationery items such as letterheads, brochures, and even your website, so it’ll be intuitive to carry your brand image through from those pieces to your card. Also, if what you do isn’t obvious from your business name, come up with a one-line slogan that will help potential clients remember what you have to offer, and include it on your business card.
Information | Free Business Card Ideas
One of the biggest mistakes people often make when designing their business cards is the tendency to leave off essential information. Clients will want to know all the ways of getting in touch, and it is crucial to make sure all bases of communication are covered. Think carefully about which contact details to include – you have to achieve the balance between providing enough points of contact, without making your card look cluttered. From our experience, your website, email address and phone number are vitally important.
Simplicity | Free Business Card Ideas
Working within this tiny canvas you can still get creative with the space: start by considering the key information you want to include, then work your design around showcasing this information in a creative way. Yes, your business card may end up stuffed in a desk drawer with a pile of other business cards, so make it stand out from the rest by using bright colors, including your photo on the card, or using high gloss card stock. Keep in mind that a round card, for example, is really memorable, but it definitely won’t fit in standard business-card holder devices. You must be willing to trade convenience for memorability if you choose an unconventional shape or size.
The Back Side | Free Business Card Ideas
When designing a business card, you want to be sure to utilize all available space to the fullest potential; this includes the back. Many people will keep the back of the card blank, but that is a huge waste of space. This is where you can make your card stand out from the rest. It can be the information on the back which determines whether a prospect keeps your card, hands it on to other potential clients, or throws it away.
Paper Quality | Free Business Card Ideas
If the card feels flimsy or looks like you printed it yourself on a cheap printer, it will leave people with impression that they are dealing with a business that will disappear as soon as the owner finds a real job. Don’t use cheap, thin paper. The potential client will wonder about the quality of your product or service. You’ll want 12-14pt thickness for the best effect and durability. Laminate one side of your card only. This will keep your card strong and sturdy to maintain your professional look, but will allow you or your potential client to write on the back, which improves the chance of them keeping the card.