Free Logo Design Tips | Use Your Logo To Build Your Brand, Not Break It: The Dos And Don’ts Of Logo Design
Free Logo Design Tips | Logo design is undoubtedly one of most challenging elements of graphic design. It may seem simple at first glance, but designing the perfect logo that people remember requires a number of steps. Your logo identifies your company, so it has to stand out, be unique and memorable. A powerful logo can boost loyalty between your business and your clients, build a brand identity, and provide the professional look of a successful business.
A logo is a vital part of the marketing that represents a company or brand. Since your logo is a critical element of your brand and usually the first thing a client sees, designing one that resonates has to be a top priority. The logos of the most recognizable brands are memorable, while also being simple and easy to remember. Fortunately, there are principles that guide the development of great logos, some of which we’ll cover in this post.
Keep It Simple | Free Logo Design Tips
A frequent mistake made by new designers is to over-complicate, or over-design. Simplicity is a good thing and when in comes to design, less is certainly more. Gradient, shadowing and embossing can look stunning on the page, but they are difficult to reproduce on different materials. A simple logo design guarantees easy printing. If you’re looking to grab the attention of potential clients and remind current ones of your reach, a busy or cluttered logo isn’t going to do your brand any favors. Some of the most successful logos have been the simplest.
Don’t Be A Copycat | Free Logo Design Tips
In a world full of swooshes, arcs, leaves and other logo cliches, this is easier said than done. How is your design going to be unique when so many other logos feature the same idea? Stay clear of the visual cliches and come up with an original idea and design. Look at what’s out there and find an opening for something new. When looking to avoid brand confusion, think about the color, shape, symbolism, and flow of your design. It’s tempting to look up other logos for inspiration at the beginning, but don’t copy others! Your reputation will be destroyed.
Aim For Memorability | Free Logo Design Tips
If you want your brand to stand out from the crowd, a memorable business logo is essential. Everything from TV ads and roadside billboards to web banners and pop-up ads on game apps seems to be screaming at us with a sales message. Eventually, amid the high volume of commercial communication, all but the most memorable messages become noise that the brain learns to filter out. Your logo should be easily remembered after just a glance. A glance, after all, is usually all your logo is going to get from most people.
It Should Be Appropriate | Free Logo Design Tips
Before the design process begins, the brand or company must consider its goals and the values it wishes to communicate. Target demographics, personality and culture are critical factors that affect the brand image. When you’re designing a logo, think about the appropriateness of the symbol or typefaces you use. For example, a skull and crossbones will not work for a wedding planning business. What appeals to an 18-year-old will be very different to what appeals to a senior citizen.
Don’t Follow Trends | Free Logo Design Tips
While many logos will be updated over their lifetime, it is a bad idea to design something which will look outdated after a year. Avoid “trendy” fonts and symbolism. A modern and trendy logo is fun to design, but it may soon go out of style. The design basis for an effective logo should be timeless elegance, so it will look right no matter how many years have passed or how many changes the company sees as it grows. Paying attention to current logo design trends doesn’t mean mindlessly following them. But in the same way that you have to break the rules, to buck the trend (or start a new one) you need to know what you’re up again.
These are, of course, only guidelines and pointers. All rules are made to be broken but it helps if you know the rules before breaking them. Overall, the trick with logos is to get the job done quickly and with as little fuss as possible. Then focus on stuff that’s more important–like acquiring and retaining customers.