Free Marketing Guide | Six Actionable Marketing Tips For Photographers On A Budget
Free Marketing Guide | In today’s competitive photography industry, it is not enough to take beautiful images, build a beautiful website, and hope your phone starts ringing. However, there’s good news: marketing your photography business does not have to be expensive or difficult. Industry marketing terms like “search engine optimization,” “web design” and “social media” can be overwhelming at times, but a new wave of technology and services is specifically designed to help users cut through the web tape and accomplish outstanding results.
Whether you’re just starting your professional photographer career or run a successful photography business, this time of the year is the perfect time to look at the big picture of your marketing and build a strategy for the rest of the year. Remember, just as with photography, you have to find the marketing techniques that fit you best. So read the following tips, and then pick a few that you feel fit your business model.
Network With Vendors And Photographers | Free Marketing Guide
Networking is a great use of your time when it comes to marketing. In order to get results with this strategy, you have to take it seriously. Cross marketing means partnering up with another business owner and helping each other out with marketing. It’s amazing how loyal small business owners can be towards each other when you really hit if off. Make sure you’re promoting their businesses to your clients, and they’ll be sure to do the same. If you’re not open and willing to do anything to help someone else, no one will help you.
Create A Website | Free Marketing Guide
Create a website where you can showcase your skills for the world to see. Your website is often the first impression that people have of your business and can be thought of as your virtual storefront. You want to keep your target audience in mind when designing your website and make sure that every element appeals to your ideal client. Fill your website with keywords that match what potential clients will type into search engines when they are looking for a photographer. Put yourself in the mind of your ideal client, what search terms would they use when they begin their online search?
Build An Email List | Free Marketing Guide
If you are a photographer, your email list is your most valuable asset. Yet most people completely ignore the value of this data. The beauty of the email list is that these clients already like your work enough to give you their email address. They may even love your work enough that they want to get an email every time you update your blog with new images. These people are priceless. They’re the people who are more likely to do business with you in the future. If you’re writing about things on your blog that they’re interested in and you tell them via email, they’ll come check it out, and maybe even share with their friends.
Start A Blog To Showcase Your Work And Personality | Free Marketing Guide
A website is like a brochure, a blog is like a conversation. A blog is an effective way to start communicating with your audience what you are all about and what you can offer them. Google likes websites that have fresh content on a regular basis. Blog the images you take, blog about things that appeal to your ideal client, and feature vendors that have similar ideal clients as you. You’ll also want to make sure that your blog is optimized for search engines so that you can attract search engine traffic.
Social Media | Free Marketing Guide
The popularity of social media networks like Facebook and Twitter have drastically affected the way people interact online and how brands can communicate with their clients. Get active on any and all social media networks and start talking to photography enthusiasts directly. When you blog the images from your client’s photo session, take a moment to post them on Facebook, Twitter or any other social media networks that your target audiences use. They’ll share the images with their friends and you’ll get traffic as they point people your way.
Don’t Forget The Testimonials | Free Marketing Guide
People look to others and their experiences when making decisions, so the more you can showcase testimonials, the more effective your marketing pieces will be. To get testimonials that are effective and not just an unoriginal phrase like “They were awesome,” send out a survey with leading questions in it.