Free Photography Business Tips | Start 2015 Right! Power Tips To Boost Your Photography Business
Free Photography Business Tips | New year is an interesting time. January 1st inspires all sorts of feelings, decisions and emotions. The professional photography industry can be a stressful place for new photographers trying to earn a living doing what they love by starting a photography business. For many of you who are new into the industry of professional photography or videography, are freelancing, and don’t have an extensive, loyal client list, it can be both a very positive time of year – and a very difficult one. The competition is stiff, and the bookkeeping feels like an endless task, but there are a number of steps new photographers can take to stand out in a crowded market.
When hiring a photographer, most people want the whole package: Your photography talent combined with your business and people skills. And, in a fiercely competitive market, in which anyone can get their hands on a camera and call themselves a professional photographer, your experience, credibility and business knowledge will be stretched and challenged from the early days. If your dream is to turn your hobby into a business you don’t have to give up simply because you don’t have the business skills. Are you ready to take the plunge and become a professional photographer? Don’t do it until you’ve read these tips.
Find Your Audience | Free Photography Business Tips
The very first thing you have to determine when starting your photography business is to figure out who you want your audience to be. Do you want to sell stock imagery to agencies? Take photos of newborns for their parents? By knowing who your ideal client is and what they love — particularly those things that don’t relate to photography at all — you can more easily appeal to them and draw in their business. Choosing an area of photography to specialize in is one way of stand out in a crowded market. Once you are known for your expertise, it can be reflected in your charges.
Invest In Equipment | Free Photography Business Tips
Since price really does affect quality in photography, starting a successful photography business usually involves investing a good-sized chunk of cash right from the get-go to buy some high quality gear and backup gear – even though renting backup gear is a possible option as well. A bad workman may blame his tools, but a great photographer knows that the right quality equipment can make a big difference to his results. This will be your vital investment, and it’s worth it to buy the best you can afford. Don’t forget that photography is all about the brain and eye and heart behind the camera, but do keep in mind that, while you don’t have to buy the best quality glass or DSLR to take good photographs, it definitely helps if you can.
Create A Website That Appeals To Your Ideal Client | Free Photography Business Tips
Your website is often the first impression that people have of your business and can be thought of as your virtual storefront. You want to keep your unique selling point in mind when designing your website and make sure that every element appeals to your ideal client. Having a fast, HTML-based website with a handful of solid images will work wonders for your business. In your portfolio or homepage slider, make sure to feature only your best 5-10 images; because having more can drive potential clients away.
Market Or Die | Free Photography Business Tips
After you set up a website, there is a simple way for people to see you work and the next step is to start marketing your new company. In general, no one cares about what you’re doing. Unless you make them care about it. You could take the most amazing photos in the world, but unless your potential clients know about it, you will not see any success. It’s great that you can take a good photo, but if you don’t know how to sell it and price it and you give it away, you won’t be able to do this for very long. Marketing doesn’t have to be expensive or time-consuming, but it does have to be creative in order to get clients to choose your business.
Set Your Rate | Free Photography Business Tips
It is critical that you have a basic rate to refer to so you can assert your value when you get approached by clients. Even if you have to make exceptions and lower it to get commissions in the beginning, it’s better to have a starting point than to leave it to the client alone to set the terms. if you don’t know your worth, no one else will.