Free Photography Logo Guide | Secret Ingredients Of A Powerful Photography Logo (Spoiler Alert: Love Isn’t One Of Them)
Free Photography Logo Guide | While the ultimate representation of your business, your unique style and creative vision will certainly be your work, there’s no denying one simple, yet vitally important fact: your work will rarely be the first thing a potential client sees. In fact, by the time they get to view your work, they’ll already have a first impression formed. And this first impression will affect the way they perceive your work as well – if you’re lucky, that is! If you don’t leave a good first impression, your potential clients might not even bother checking your work!
So, if it’s not your work, what is the first thing your target audience will see? It might come as a surprise to some, but it’s actually your logo! Whether in a newspaper ad, on your business card, or even as your Twitter avatar, your logo will be the single most important point of recognition and the one element that will tie together all of your branded materials, both online and off. Yet, you’d be amazed just how many photographers out there either use cheap, generic logos or decide not to use a logo at all. To help you nail your first impression and make sure you stand out from the crowd of other photographers in your area or your particular niche, we share our favorite logo design tips, so let’s get started!
Originality | Free Photography Logo Guide
When it comes to logo design, originality is one of the most important traits that will affect the success of not only your logo, but also the success of your branding efforts and your business in general. Photography is definitely one of the most saturated industries at the moment, and if you’re hoping to turn your hobby into a successful business, you’ll need to find a way to stand out from the crowd and grab the attention of your target audience. This is why we advise our clients against using cheap templates.
Not only do majority of the templates have all the signs of amateur design, but even if you stumble upon a decent one, the chances are it’s already being used by other businesses, some even in your area. How are you supposed to stand out from the crowd if your potential clients feel as if they’ve already seen your logos countless times, or if they mistake it for a logo of another photographer? Whenever we design a logo for a client, we take some time to get to know them, research their niche and competition, and take a look what’s already out there, so we can find an opening for something new that will make them instantly stand out.
Simplicity | Free Photography Logo Guide
When it comes to logo usability, the best word of advice is to keep it simple – and we can’t stress this enough. You’re a part of a creative industry, and you might be tempted to “spice up” your logo with countless design elements, especially if you’re trying to come up with a unique logo on your own. It’s important to keep in mind that while complex logos might look perfectly fine on your computer screen, they tend to be incredibly difficult to use in real-life situations. Will your logo be just as stunning when you scale it down to make sure it fits your business card, or even smaller collateral items, such as pens?
All the intricate details will blend together or disappear once you scale down your logo, and you risk turning it into an unrecognizable smudge or a dull, uninspiring shape that won’t stand a chance against other logos in your area. To get the most out of your logo, you will want to keep it as simple as possible. At the end of the day, “simple” isn’t a euphemism for “boring” when it comes to logos. You can keep the design simple, but with a twist that will get your potential clients talking. Think the missing bite in Apple’s logo, or the arrow hidden in the FedEx logo.
Versatility | Free Photography Logo Guide
Simplicity isn’t the only thing affecting the usability of your logo – you need to keep your goal in mind throughout the design work. First, think of the file types you will be using. We use vectors whenever we design a logo, without exceptions. Unlike raster images, vectors will allow you to scale your logo to pretty much any size without affecting the quality, while a raster image will allow you to scale it to a certain point, after which it will start breaking into noticeable pixels. We also pay special attention to color, to ensure the logos we design for our clients work across all platforms and materials.
While color can help your logo stand out from the crowd, communicate a particular message or even appeal to a particular demographic, you’ll want to be careful when playing with it. If you rely too much on color to communicate your message, you will need to find a way to convey the same message even if the color is removed. After all, some materials won’t allow you to use your logo in color – think faxing a contract to a potential client, for example. We usually design our logos in black first, and move on to adding our client’s brand colors once we’re completely satisfied with the design of the logo in a single color, which boosts usability and ensures versatility.