Free Photography Marketing Guide | Powerful Marketing Hacks That Will Take Your Photography Business To The Next Level
Free Photography Marketing Guide | Whether you’re a full-time photographer running your own business, or you got a camera from your grandma last Christmas and you’re considering taking your hobby to the next level and turning pro, there’s no going around one simple thing – your ability to promote the services and products you’re offering will be just as essential as your talent. After all, taking stunning photos won’t do you much good unless people know what it is that you can do for them – which is why marketing is one of, if not the most important aspect of your business plan.
If you’re just starting out, it may feel like getting your name in front of the right people is a nearly impossible mission, especially considering the sheer number of people joining the industry on a daily basis. Think about it: photography is one of the most popular professions and hobbies at the moment, which makes the photography industry one of the most challenging industries to get into. However, just because standing out from the crowd of shooters can be challenging, it doesn’t mean it’s impossible. To help you get started on the right track, we put together a list of some of the most important marketing tips that will help you take your photography business to the next level! Let’s get started.
Are You On Facebook? | Free Photography Marketing Guide
If you think that social media is just a fad on its way our, you’re missing a vital business opportunity. Granted, the entire notion of social media might have originated from a generation of college students, today it’s one of the most powerful marketing tools being used by all the world’s biggest brands. Your photography business, of course, shouldn’t be an exception. However, building a solid social media presence isn’t as easy as setting up accounts on Twitter, Facebook, and Instagram, and letting them sit idly. In order to get the most out of social media, you will need to be willing to invest some time and thought into it.
The good news is that social media is absolutely free, so the only investment required is your time. Now, don’t get us wrong, once you get the hang of it, maintaining a strong social media presence will require 15-30 minutes a day. To get there, however, you need to determine which social networks are popular among your target audience. There’s no point in setting up accounts on each social network out there – instead, find where your ideal client spends most of their time and get on their radar.
Fresh Content Is Absolutely Everything! | Free Photography Marketing Guide
Once you set up accounts on the relevant social networks, you need to start sharing content to get on your potential clients’ radar, which is exactly what is causing most photographers plenty of headache, especially when they’re just starting to focus on social media. What can you tweet about? What should your Facebook updates be about? Finding creative and interesting content is critical if you’re hoping to stand out from the crowd of social media users, and creating your own content will help you stand out from the crowd of photographers sharing the same content over and over again.
You can share tips and tricks for a better session, as well as any other informative, entertaining, and educational content your ideal client might find interesting. For example, sharing an update on your recent shoot, or posting a personal blog post about funny situations behind the camera will allow you to showcase your personality, give your potential clients a chance to get to know you better, and plenty of unique content to share on social media.
SEO Is Not A Dirty Word | Free Photography Marketing Guide
Creating unique content isn’t great just from the potential client’s perspective – it will also boost your search engine rankings. For example, setting up a blog page on your website will allow you to use your target keywords on a regular basis, so it will not only give your visitors a reason to keep coming back for more, but it will also improve keyword density on your website and the frequency of updates – taking care of two critical factors search engines use to rank websites. And let’s face it, photographers update their portfolios once or twice a year, which won’t do anything for the website’s ranking, and a regularly updated blog takes care of that.
There are plenty of other tricks that will boost your ranking you can (and should!) start using on a daily basis. For example, when you’re uploading new photos to your website, whether to your portfolio section or the blog page, take a few second to edit the ALT tags and add the meta description. These are great opportunities for you to use your target keywords, and it will get your photos on the image page of the search results.
Get Others To Market Your Business | Free Photography Marketing Guide
There’s no marketing tool more powerful than a happy client singing your praises, so you’ll want to make sure the experience your clients have working with you meet and exceed all their expectations. Another great strategy to get more clients spreading the word about your services is providing referral rewards. Consider offering some sort of an incentive with high perceived value that doesn’t cost you too much, such as a a couple of free prints, or a small discount on the total amount.