Free Photography Marketing Strategies | Four Ways Photographers Can Engage Their Potential Clients Without Spending A Dime!
Free Photography Marketing Strategies | There are more ways and tools modern photographers can use to promote the services and products they’re providing than ever before, and with that comes the challenge of choosing the right ones – and more importantly, finding the tools and strategies that won’t blow your entire budget. This is especially important for the photographers that are just starting out in the industry and are on a very tight budget as it is.
As taking stunning pictures will take you only so far, a solid marketing strategy is vitally important if you’re hoping to turn your passion for photography into a profitable venture, especially when you realize just how saturated the industry has become. Contrary to the popular belief, you don’t need thousands of dollars to start seeing results. And the best part, you don’t need any tricks or gimmicks to stand out from the crowd. Read on to find out more about some of the most effective, yet budget-friendly marketing tactics you can start implementing into your business plan today!
Publish Great Content | Free Photography Marketing Strategies
If you’ve been in the industry for some time now, chances are that you already have a website up and running. What many photographers seem to ignore, though, is the blog page – and if you’re one of them, you’ll definitely want to start blogging as soon as you’re done reading this. There are endless benefits of having a regularly updated blog page on your website affecting everything from search engine optimization to user engagement. Since you’ll be blogging about the industry related topics, sharing tips and tricks and talking about your sessions, you’ll be able to use your target keywords in an organic way.
A blog will also provide you with a ton of unique, informative and entertaining content no other photographer has out there, which will help you stand out from the crowd of photographers sharing the same generic content. This will be a great boost for your social media strategy, as it will allow you to build a reputation of a reliable expert and an experienced industry leader. Just make sure the topics you blog about will appeal to your ideal client, set up a schedule and stick to it. Now, no one expects you to blog every day, but you’ll want to blog a regular basis, so find your tempo and stick to it!
Social Media Is No Longer Optional | Free Photography Marketing Strategies
The amount of time we spend on social media is absolutely staggering – and most of the time we’re not even aware we’re doing it. Whether in line at Starbucks, during our morning commute to work, or when bored in front of the TV, our knee-jerk reaction is to reach for our phones and check out the various feeds, completely oblivious to the world around us. While this might not be the greatest thing for our social lives, it’s a great business opportunity you simply cannot afford to miss.
What you’ll want to do first is to figure out where your target audience and ideal clients are spending most of their time. Then, set up profiles on 2-3 most popular networks and get on their radars. Keep in mind, though, that you’ll want to engage your audience in conversation, not bombard them with random and generic sales messages. Share your blog posts, comment and share their content, and reply to each and every one of them whenever they reach out to you. The best part about social media is that it takes only 15-30 minutes a day once you set everything up!
Send Out A Biweekly Newsletter | Free Photography Marketing Strategies
If you have a website up for your photography business, but you still haven’t set up a newsletter sign up box, you’re missing serious business opportunities each day. This is a great way to capture email addresses of your visitors and turn them from casual browsers into paying clients down the road. Think about it – they’re checking out your website, which means they’re at least considering hiring a photographer, and if they sign up to your newsletter, they are interested in what you have to say, which means they’re already half way to becoming clients.
By sending a newsletter every two weeks, or even once a month, you can remind them of your services and product every now and then to make sure you’re the first photographer that comes to their minds the moment they’re ready for a session. However, don’t send out newsletters just for the sake of sending them. Remember, there needs to be something in each newsletter for your ideal client, so send them out only when you have a special discount for your subscribers, start offering a new service, or have another important announcement, otherwise you will start losing subscribers as they’ll see your emails as spam.
Form Industry Partnerships | Free Photography Marketing Strategies
Networking is one of the most underrated marketing activities in the business world, and since most photographers rely on word of mouth marketing, you’ll definitely want to pay attention to your networking efforts. Don’t target only potential clients – instead, approach other business owners in your area targeting the same audience, but providing non-competing services. For example, if you’re in the wedding photography niche, come a bit earlier the next time you book a wedding and take a few shots of the venue. When you deliver the shots to the bride after the wedding, send the venue shots to the venue order, thank them for a great wedding and let them know how much you appreciate referrals. You’d be amazed how loyal to each other business owners can be once they really hit it off!