Free Photography Marketing Tips | Effective Marketing That Gets You Clients: 6 Tips That Work Like Crazy!
Free Photography Marketing Tips | Ah, marketing… the one element of taking pictures for a living that many photographers fear. It’s the big black hole where we dump all our money and get nothing in return, right? Wrong! Marketing doesn’t have to be boring, or cost much money, if you are willing to put in the time.
You’ve started your business, now how do you find clients? Keep in mind that thousands of new photographers enter the industry every day, and the competition continues to grow, which means you, as a photographer, must step up your marketing game. Here are some proven ways to get free marketing for your photography business. Whether you’ve just hit the market, or simply want to grow your client base, there’s a chance that there’s something new in here that could give you the boost your business needs.
Understand Your Target Market | Free Photography Marketing Tips
Half the battle in successful marketing lies in knowing to whom you’re marketing, so you must determine who your ideal client is. Do research into what they like, how old they are, what interests they have, and especially what makes them tick. By knowing who your ideal client is, and what they love — particularly those things that don’t relate to photography at all — you can more easily catch their attention, and draw in their business.
Create A Website That Appeals To Your Ideal Client | Free Photography Marketing Tips
Your website is often the first impression that people have of your business, and can be thought of as your virtual store. You want to keep your unique selling point in mind when building your website, and make sure that every element appeals to your target market. Showcase your talent by creating, and maintaining a great online portfolio. Your images can be one of your most effective tools, so update, and change images often in order to keep your visitors coming back. Keep your portfolio full of your best work, but not so much that it overwhelms your potential clients.
Get Traffic To Your Website | Free Photography Marketing Tips
A website isn’t going to do you much good if no one knows about it. Although showing up in Google search results can sound complicated, there’s a few simple things you can do to help improve your chances of reaching that number one spot. If you have a blog, it’s easy to get started. All you have to do is include keywords in text, tags, and images that will help customers find you, and update your blog regularly. For example, you could do separate blog posts about different types of services to help people find you when they are searching for that particular service.
Social networking platforms like Twitter, and Facebook enable you to reach out to people, and potential clients in a way they’re comfortable with, and enjoy. When you blog the images from your client’s photo session, take a moment to post a link on Facebook, Twitter, or any other social media network that your potential clients use.
Offer Referral Bonuses | Free Photography Marketing Tips
Word of mouth advertising is one of the most effective things you can have for boosting your business. One way to help grow your customer base is to reward people for telling their friends about your business, and how awesome you are. This may sound like the oldest trick in the book, but it works. Incentives like print credits make for win-win situations.
Networking | Free Photography Marketing Tips
Networking is the best way to get your name out there, and make connections with other businesses that can lead to partnerships, and referral networks. If your primary focus is on wedding photography, make connections with florists, wedding planners, wedding dress boutiques and caterers. By connecting with businesses who offer complementary services, you can become a part of their referral network, which can help you generate leads for your photography business. Never leave your house without your business cards. You never know when you’re going to run into a potential client interested in your services.
Getting Published | Free Photography Marketing Tips
If you want to focus on building press and prestige for your work, getting published is a good way to go. You can submit images and story ideas to trade publications in your field as well as local media outlets. Submit your work as frequently as you can – at least once a month. This increases your chances of success. Despite the popularity of online marketing, getting your work in an actual printed publication also has the power to get you some serious attention.