Free Stationery Design Tips | Make Clients Fall In Love With Your Brand Using Just Your Stationery
Free Stationery Design Tips | A logo is only the face of a company. Branding and stationery is how a company dresses, looks and acts to the public and other businesses, which goes to prove that its importance shouldn’t be underestimated. The whole point of your stationery is to capture your readers’ attention by the throat on first contact, then make them beg for more down the road. Considering the chronic short-attention span of a generation raised on cable TV and the internet, this is no small task.
Even in our digital age, entrepreneurs still rely on printed letterhead for business communication. There’s a big difference between getting a letter on standard blank paper, and getting one that sports a beautiful professionally designed letterhead. Stationery acts as a marketing tool, provides the opportunity for brand engagement and, more than anything else, lend credibility to the words on the page. Contracts, client or fundraising letters, internal memos and other company documentation still leave their best impression on commercially-printed stationery, particularly with matching envelopes.
Keep It Simple | Free Stationery Design Tips
One of the most effective principles behind designing powerful stationery is to keep the design as simple as possible. Keep in mind that your business stationery is a delivery mechanism – it’s not the message itself, rather the supporting structure that delivers that message. Whilst you may be tempted to fill in every inch of your stationery with information or graphics, this could result in your stationery becoming too cluttered and a potential client will get bored of it quite quickly. White space can help break down areas of your stationery and enable you to form sections and prioritize the areas of importance.
Choose The Right Details | Free Stationery Design Tips
As obvious as it sounds, make sure you always include contact information on your custom printing items, and you will have to pick the most relevant and important contact details for each stationery item. There are some legal requirements for information you may have to include in standard communications with clients, such as registration numbers for accrediting bodies such as Companies House, The Charity Commission and so on. But beyond those requirements consider what information is really vital, and choose the right details for your stationery.
Represent The Brand | Free Stationery Design Tips
Make sure that you carefully represent the branding when designing your stationery. This isn’t just about the logo, but the choice of color scheme, imagery, fonts, and much more. Color can draw attention to your stationery and convey your brand’s identity. The right color can be extremely effective, by highlighting an important area or conveying a specific idea. Matching the colors in your logo to those on your stationery is a good idea for branding purposes. Choose complementary colors for your stationery, as they look best together.
Font Type | Free Stationery Design Tips
Whilst most businesses will try to stand out from the crowd with their custom printing designs, make sure that you do not opt for unreadable or complex fonts. Your potential clients and business partners are going to be looking for text that is easy on the eye, that can communicate information clearly and efficiently. Text should be printed in an easy-to-read format, aligned left to right. Using no more than two different fonts keeps the style consistent and the text readable.
Exploit Stock Characteristics | Free Stationery Design Tips
If you’re designing for print, there are many stunning paper stocks available on the market. Some have a rich, textured surface while others are smooth and heavyweight. Keep in mind that the very first impression you make won’t be through your logo, color scheme or design. It will be the feel of the paper as the reader is removing your letter from its envelope. Choosing high-quality paper will make your stationery design look more professional.
Add Special Effects | Free Stationery Design Tips
If you’re getting your letterheads printed professionally, think what special effects you can employ to make your design take on an extra shine. A simple way to add sophistication to your design is to print solid color on the reverse of the letterhead, and overprint a spot-UV design which will reflect light differently to the non-UV-printed areas. Choosing a glossy finish or a matte finish can be the difference in making your design pop. If you want to match your letterhead more closely to your business cards or brochures printed on glossy or dull/matte coated stocks, go for smooth stock.