Frequent Logo Questions Answered | Six Pieces Of The Effective Logo Design Puzzle
Frequent Logo Questions Answered | Entrepreneurs love logos. And why not? A well-designed business logo will announce to the world that you’ve arrived and are ready to do some serious business. However, there’s more to creating a brand’s visual identity than just pasting the name of your business in a circle and calling it a day. Logo designers are in high demand, and it’s for good reason — a logo is usually a company’s first impression, one that can considerably affect a potential client’s brand perception, purchase decisions and overall attitude toward a product.
A good logo will not only represent you, but it will also create loyalty between your business and your clients, reinforce the nature of your brand, and provide the professional look of an established and reliable enterprise. But it can cost big bucks to make a logo that really works – so you’ll want to make sure that you’re spending your marketing dollars wisely.
Kick It Off With Some Sketches | Frequent Logo Questions Answered
What did you learn to do first, use a computer or a pencil and paper? Sketching is a much better way to come up with the initial ideas before you even touch a mouse or a stylus. It doesn’t matter if it’s complete sketching as long as it communicates your ideas correctly and you understand it. Try filling a notebook page or two with some rough sketches before deciding which ideas to pursue further.
Stay True To Your Brand | Frequent Logo Questions Answered
Decide what you want your logo to say about your business. Does it have a unique personality, is it serious or lighthearted? What makes it unique in your particular niche or area? What does your ideal client care about, and what does the brand aspire to be? Things like these should play an important role in the overall design or redesign process. While it is helpful to stay up to date on design trends, at the end of the day it’s more vital to stay true to a brand’s overarching personality.
Be Unique | Frequent Logo Questions Answered
The last thing you want from your new logo is to have it mistaken for that of a competitor, so it’s important to keep it original. Look at what’s already out there and find an opening for something new. Keep in mind, though, that coming up with a unique design isn’t all about avoiding imitation, but also about creating something out-of-the-box. It’s tempting to just throw an industry icon on the page, but it’s important to think creatively. Why not use a design that you actually thought up yourself rather than ripping off what everyone else in your industry is doing?
Keep It Flexible | Frequent Logo Questions Answered
In our digital age, where logos typically appear on different devices and across various materials, you have to design something that will be just as effective regardless of the material. It must look great on different backgrounds, work for apps, icons, avatars and print, and it must be flexible in size. And be sure to create a logo that can be reproduced in black and white so that it can be faxed, photocopied or used in a black-and-white ad as effectively as in color.
Make The Logo Readable | Frequent Logo Questions Answered
The goal of having a logo is to make your company or product name stick in the client’s mind. That can only happen if people can actually read it, easily, without squinting. Which style feels right for your business? A flowing script, or a vintage schoolhouse font for a bridal shop logo? Solid bold sans serif, or edgy and grungy for a manufacturing company logo? Choose what matches the nature of your brand and keep it clean.
Aim For A Timeless Logo | Frequent Logo Questions Answered
It’s important to be patient and not rush to make changes with your design just because you haven’t gotten the reactions you initially expected. Don’t change your logo just because you’re tired of it, or because your competitors have. Instead, choose a logo that will stay current for 10 to 20 years, maybe even longer. That’s the mark of a good design. In fact, when we design a logo here at MediaNovak, we don’t expect to see that client ever again. If the time has come to evolve your logo, look for elements that can be carried forward.