Fresh Business Card Tips | Business Cards In The 21st Century: Top Features Of A Memorable Business Card
Fresh Business Card Tips | We all know how crucial first impressions are. In business, this first impression is usually provided by your business card. Designing one is never as easy as pasting your logo and contact details onto a document and sending it off to the printer’s. A professional business card should be designed to appeal to your potential clients, and interest them in your product or services. Not only is your business card an advertisement, a networking and lead-generating tool, it is a visual representation of you and your company.
Although we’re working in paperless offices more and more, the modest business card is still the pillar of business communication. Everyone has a business card these days, but not everyone has an effective business card. If you have skimped on the design and printing of your business card, what does that say about the quality of your services? You don’t want your first impression to be your last, so follow these business card design tips for getting on the fast track to memorable and outstanding design.
Use Your Logo | Fresh Business Card Tips
A business card conveys your brand by using brand elements such as logo, company colors and fonts. It is vitally important that your business card is consistent with your other branded materials, so consinder having a professional designer create your business logo. A logo is a vital branding element crucial to business card design. Whether your logo is an image with words or just logo type, add it to your business card in a prominent location.
Include Only The Most Important Information | Fresh Business Card Tips
Business cards are small and because of it, it’s essential to include only the most important information about your business, rather than trying to squeeze every last detail into such a small space. Too many words will require you to shrink the size of your words, which makes it difficult for potential clients to actually read contact information. What’s most important? Your name definitely needs to be there, along with the name of your company (via your logo), your phone number and your e-mail address. Don’t clutter things up too much – as with the design, simpler and cleaner is always better.
Make Sure Your Text Is Readable | Fresh Business Card Tips
This is a pretty vital (and oftentimes overlooked) element in business card design. You wouldn’t want your clients to have to strain their eyes to read your website address or email. The right font can say a lot about a business and can dictate the tone and style of your design. Make sure your text is at least 8 pt, in a clear readable font and in bold color. Anything smaller than 8 pt may look fine on a computer monitor, but may be printed as a fuzzy, smudged-out line. Be sure the type color stands out against the background of the card as well. Light gray font on a white card makes it hard to distinguish letters and numbers.
Choose Colors Wisely | Fresh Business Card Tips
Your business card colors convey the nature of your business more than any other element, and are the first things that will register when potential clients glance at your card. Choose colors that match the theme of your business; for example, silver and royal blue are often associated with high-stature, and would be one appropriate combination when designing business cards for banks and investment companies. Try to keep your color scheme consistent throughout your media like your website, twitter, and email signature to build a professional image of yourself.
Have Your Business Cards Printed On Good Card-Stock | Fresh Business Card Tips
Within the first 10 seconds, your potential client is building up a lasting opinion about you. It sounds harsh but it’s true that people often do judge a book by its cover, and you only get one shot to leave a great first impression. If the card feels flimsy or looks like you printed it yourself on a cheap printer, it will leave people with impression that they are dealing with a company that will disappear as soon as the owner finds a real job. Thicker cards tend to feel more luxurious – making your business seem more professional. A business cards printed on paper thinner than 300gsm look and feel rather thin, which can make them feel tacky and cheap.