Fresh Photography Branding Tips | Let Your Personality Shine! How To Build A Memorable, More Relatable Photography Brand
Fresh Photography Branding Tips | Branding isn’t just a fancy term coined by clever marketers or a bottomless pit that will drain your marketing budget before you get a chance to realize what’s going on. The brand has become one of the most important aspects of any business, especially in saturated markets such as the photography industry. New photographers are joining the industry and starting their own businesses every day, and in order to turn your business idea into a success story, you need to be able to stand out from the crowd. A well-established brand is exactly what might help you stay one step ahead of competition.
However, if you think that building a brand is having a logo designed (or even worse, downloading a free logo template, pasting the name of your business, and calling it a day), you’re up for a rude awakening. Branding requires a lot more than slapping your name next to a random shape – but it doesn’t have to be expensive or exhausting. If you’re just starting out in the photography industry and you’re wondering what the fuss is all about and what you can do to turn the name of your photography business into a household name, we’ve got some fresh branding tips to help you get started on the right track. Let’s dive right in!
Hello, It’s Me! | Fresh Photography Branding Tips
Think of your photography business as if it were a person! And just like a real person, your business will need a name and a face. There are basically two routes photographers take when it comes to naming their businesses: you can either use your own name and add a word like “photography,” or “studios;” or you could come up with a unique name. Either way you go, make sure you choose the name you can live with as long as you’re in business, because changing the name down the road can do more damage than you might think, confusing your potential clients and alienating your existing clients.
The face of your photography business will be the logo you choose to use. Even though you might think that the logo won’t be as important as the photos you take, keep in mind that it will oftentimes be the very first thing a potential client sees, long before they check out your portfolio – think business cards, envelopes, packaging, and other materials you’ll be using to promote the services and products you’re providing. To get the most out of your photography logo, make sure you avoid using cheap templates that show all the telltale signs of amateur design or templates that are being used by many other businesses. After all, you want your logo to represent you and your unique brand, not have it confused for a logo of another photographer!
Your Vibe Attracts Your Tribe | Fresh Photography Branding Tips
The face and the name are the first thing we pay attention to when we meet someone, but soon we begin to noticing their personality and decide whether we like them or not. Your photography business isn’t an exception, and if you don’t pay attention to this aspect of your brand, you might come of as inconsistent and inauthentic. Take some time to come up with five traits that best describe your business – is it playful, serious, witty, high-end, energetic or conservative? Keep in mind that in order to get the most out of your branding efforts, these traits should be the same typical for your ideal client, so if you’re not clear about the traits, define your target audience and start doing your research.
Dress How You Want To Be Addressed | Fresh Photography Branding Tips
The quickest way to make a statement about your brand is by using custom stationery. However, in order to achieve the desired effect, there are certain things you need to keep in mind. First, you’ll want to come up with branding style guide that will help you ensure consistency throughout your materials. The goal is to make sure all of your stationery items look, feel, and sound like they came from the same source, so clearly define your brand’s color scheme, fonts, and even brand-oriented words. Keep in mind that all these elements, as well as any other brand elements you might be using, should match the nature of brand and your unique visual style.
Be A Voice, Not An Echo | Fresh Photography Branding Tips
Standing out means being different, so never copy what other photographers are doing, imitate, or even parody them just because what they’re doing is working for them. From your logo to your marketing messages, you want to make sure each aspect of your business is unique. And it’s not just what you say that counts – the way you say it matters just as much. If you already defined your brand’s personality, coming up with an appropriate voice shouldn’t be too difficult. We’re talking about the language and the tone you use when engaging potential and existing clients.
To take it a step further, use the same consistently throughout your materials, both online and off, whether you’re writing an email, a blog post, or composing a new tweet. Many photographers, however, keep using different voices depending on the platform they’re using – using a formal tone of voice on their website and a completely laid back tone on social media. This will only confuse your potential clients and make you sound like you’re trying too hard, or being inauthentic, which will definitely damage your reputation and detract from the impact of your brand!