Fresh Photography Marketing Advice | No Money? No Problem! Ridiculously Affordable Ways To Boost Your Marketing Efforts
Fresh Photography Marketing Advice | Your ability to promote your services and products will be just as important for your success as your talent and creative vision. Yet it’s shocking how many photographers knowingly decide to ignore the business side of things and focus only on the photography aspects until the gigs dry up. This leads to a vicious circle of non-stop marketing, followed by a period of being overbooked. While tackling one thing at a time might sound like a fail-proof strategy, you’re more likely to end up feeling burned out than successful!
The overwhelming pressure is even even worse if you’re just starting out. The good news is that marketing your photography business doesn’t have to be expensive, time-consuming, or exhausting! In fact, when done right, it can be quite enjoyable, and to help you get the most out of your marketing without spending a fortune (and without losing your mind!), we put together a short list of some of the most affordable, yet surprisingly effective marketing tweaks you can start implementing today to boost your marketing strategy and grow your photography business.
Reevaluate Your Strategy | Fresh Photography Marketing Advice
If you’ve been in the industry for some time now, you probably already have a few things you’re doing to promote your services and products, so before you start introducing any changes, make sure you take some time to take inventory of your existing marketing efforts, tools, and materials, and gauge the effectiveness of each. There are bound to be certain elements that are not performing as well as you hoped, and can be improved. There will of course be the ones that are not giving any results, as well as those that are working for you, so focus on the ones that are working, and stop replace the ones that aren’t.
Create Your Own Content | Fresh Photography Marketing Advice
No matter the type of marketing strategy you set up, chances are, it can be taken to the next level with some custom content. From your website, to your social media presence, there are countless aspects of your business that will benefit from it! First, if you have a photography website up and running, setting up a blog page will allow you to use your target keywords on a regular basis and improve your search engine rankings. It will also provide you with plenty of targeted, informative, and interesting content to share on social networks, which in turn will help you stand out from the crowd of other photographers haring the same generic content over and over again.
Network, Network, Network | Fresh Photography Marketing Advice
Photographers rely heavily on word of mouth marketing – after all, there’s no marketing tool more effective than someone we know and trust singing your praises. To get the most out of word of mouth marketing, consider setting up a referral network with other business owners in your area that are targeting the same audience, but are offering non-competing services. For example, if you’re a wedding photographer, get to the venue a few minutes before everyone else and take some shots of the venue itself. Then, after the wedding, send the shots to the venue owner and let them know how much you enjoyed shooting a weeding at their venue.
Don’t forget to mention how much you appreciate referrals either, and if it all works out fine, they will get free professional shots to use in their marketing efforts, and they might end up sending new clients your way. It doesn’t cost you anything, yet it can grow your business more effectively than you think. Now, that’s a win-win situation! However, business owners are not the only potential source of business – you can use your clients to get more business as well.
People Love Free Stuff | Fresh Photography Marketing Advice
It’s not only other business owners that will appreciate free gift or a referral incentive – your potential clients will also be a lot more likely to send people your way if you give them a reason to do it. After all, there’s no marketing tool more powerful than a happy client singing your praises. Consider offering something that has high perceived value, but doesn’t actually cost you too much. Think a couple of free prints, or a discount on your standard prices. This might not sound like too much, but it will get your clients spreading the word about your photography business, which can also be much more effective than paid advertising.
Brand It Or Lose It | Fresh Photography Marketing Advice
What it all comes down to, at the end of the day, is standing out from the crowd of other photographers, and the best way way to do just that is to build a unique brand that will convey your creative vision, unique style, and appeal to your target audience. However, don’t take it too lightly – after all, discovering your brand’s identity is like a journey to self-discovery. Take some time to determine which 5-6 words describe the style of your photography and the business identity that will appeal to your target audience – is it fun, edgy or classic, couture, polished, romantic, modern or vintage, stylish or hyper-realistic? This will be the essence of your brand, so take as much time as you need to make sure you get it right. You are a part of an incredibly creative industry, and your brand is an ideal tool to show it.