Fresh Photography Marketing Ideas | Must-Do Marketing Moves For A Photographer On A Budget
Fresh Photography Marketing Ideas | They say that deciding to start a photography business is the scariest part of turning your passion for photography into a profession. While it might be the scariest decision, it doesn’t mean there won’t be other just as challenging decisions long after you launch your business. After all, starting a photography business is relatively easy – all you need is some extra cash for the equipment and you’re good to go. However, it is when you start a business that the real work begins!
One of the main concerns of new and experienced photographers alike is getting clients to hire them. Not only is the photography industry incredibly saturated, which makes marketing your services a real challenge, but there are countless places and ways you can promote the services and products you’re providing. And with that comes the dilemma: what’s the best way to handle marketing without breaking your budget? We’ve got some tips that are bound to make choosing the right approach a lot easier. Whether you’re just starting out, or you’ve been in the industry for some time now and are looking for ways to shake up your marketing strategy, we’re sure you’ll find something in here that you can start implementing today to book more clients. Let’s dive right in!
Make Social Media Your New Best Friend | Fresh Photography Marketing Ideas
The amount of time we spend browsing social media is staggering, and most of people don’t even realize it. Whether we’re on our way to work, in line at a bank, waiting for the delivery, or simply bored, we tend to reach for our phones and check various social feeds. This can be irritating if you’re trying to have a conversation with a friend while they keep staring at their phones (Haven’t we all been there?!), but it can be a great business opportunity you can’t afford to miss! Take some time to figure out which networks your ideal clients use and get on their radar!
After you set up your social media profiles, you’ll want to pay attention to the content you share. It’s called social media for a reason – so don’t bombard your fans and followers with sales messages. Instead, join the ongoing conversation and share content that your target audience will find interesting and informative, as well as the interesting content you stumble upon. Reply to every tweet, comment, and message, and you’ll be well on your way towards building a reputation of a reliable source of information and an industry leader.
Create Your Own Content | Fresh Photography Marketing Ideas
The main concern photographers use as an excuse not to take social media seriously is the lack of content. We get it, no one in their right mind would waste their time scouring the interwebs just to find the content to share on social media. This is exactly where a regularly updated blog on your website comes into play, and if you don’t already have it set up on your website, you’ll definitely want to do it as soon as possible. A blog will provide you with unique content, which will definitely get you noticed in the crowd of other photographers sharing the same generic content.
A regularly updated blog is also a great tool for search engine optimization. It will allow you to use your target keywords in an organic way and on a regular basis, which will instantly boost your search engine ranking. Come up with five topics related to your area of specialization, as well as photography in general that you know will appeal to your target audience and set a blogging schedule.
Let Your Personality Shine! | Fresh Photography Marketing Ideas
Of course, it’s always a good idea to throw in a personal post every once in awhile to let your readers get to know you better. Yes, you’re a business owners, but people do business with other people, and by sharing bits and pieces about yourself, your potential clients will feel as if they’re already know you, which will boost your chance of getting booked! Another area you’ll want to personalize is the about page. Avoid the cold, faceless list of facts and let your personality shine! The same goes for your social media presence and other materials used to engage your potential clients.
Referral Rewards Will Never Go Out Of Style | Fresh Photography Marketing Ideas
Referral incentives and rewards are the black dress of the business world – everyone needs to have them! This is especially true for photographers, as they rely heavily on the word of mouth marketing. While some of your clients will gladly refer you to their friends and family, in order to get the most out of word of mouth marketing, you’ll want to offer some sort of a reward for each new client they bring it. This needs to have high perceived value but doesn’t cost you too much – think a couple of free prints, or a discount on their next purchase!
Make Some Friends | Fresh Photography Marketing Ideas
Running a business isn’t only about beating your competitors – it’s about making friends! While you probably don’t want to share tips on marketing with your biggest competitor, you should definitely approach other business owners that are targeting the same audience as you are, but are providing non-competing services. For example, if you’re in the wedding photography business, making friends with florists, weddings planners, venue owners and other business owners in the industry might get you referrals. You’d be amazed just how loyal to each other business owners can be once they really hit it off! Just make sure you return the favor.