Fresh Photography Website Ideas | 5 Design Tips To Set Up A Homepage That Makes Your Small Business Go BIG (And 3 Stunning Examples To Get You Inspired!)
Fresh Photography Website Ideas | The average human attention span has dropped from around 12 seconds back in 2000, to 8 seconds. 4-second difference doesn’t sound that bad until you realize that the attention span of a goldfish has remained 9 seconds. This becomes even scarier when you realize that you have less than 8 seconds to impress your website visitors and grab their attention pretty much the moment they land on your homepage, otherwise they might abandon your website altogether and move on to the website of another photographer. Not an easy task – but it’s far from being impossible.
We get it, photography is an incredibly creative industry, and photographers want to make sure their website is the one that stands out. There’s almost a million photography websites out there today, so your ability to stand out from the endless crowd of photography websites is likely to be the critical difference between success and failure of your marketing strategy. There is good news, though. Setting up a homepage that captures the attention, and converts visitors into paying clients doesn’t have to expensive or exhausting – and we’ve got the right thing for you. We put together a list of fresh photography website ideas that are bound to take your photography business to the next level!
Showcase Your Creativity | Fresh Photography Website Ideas
One of the worst things you can do is get a website template and call it a day. Remember, photography is an incredibly creative industry, and you need every aspect of your business to showcase that creativity. After all, how is your website supposed to impress your visitor if they’ve already seen countless other websites that look and feel just like yours? Not only are these templates usually developed by amateurs, they’re also generic in order to fit as many brands as possible, which means they’re rarely able to convey your visual identity as a custom website can.
Keep It Simple | Fresh Photography Website Ideas
Just like with anything else in life, the secret to success is to keep things simple. Sure, your website needs to be unlike any other website out there, but that’s not a reason to mindlessly add elements just for the sake of standing out. This is a photography website we’re talking about here, so make sure the center of attention is the photography you’re trying to showcase, not flashy design that overshadows your work. There are other benefits – a simple website will push your work front and center, yes, but it will also load a lot faster, which will affect user experience and search engine rankings!
Optimize Your Website For Quick Loading | Fresh Photography Website Ideas
As we mentioned earlier, you have only a few seconds to impress your visitors, so you don’t want to waste that precious time on loading. You want your visitors to view your work as soon as possible, not force them to sit around and wait for the homepage to finish loading. There are a few tricks that can (and should!) be done to speed things up as much as possible, but most of those will be taken care by your developer.
For example, when we work on a website for a client, we pay special attention to the way we write and structure the code to ensure fast loading and seamless performance across all browsers. That doesn’t mean there’s nothing you can do on your end – you can at optimize each photo before uploading it to your website – there is really no need to upload a 15Mb photo. The more large photos you include, the longer it will take to load your website, and your visitors might end up abandoning it altogether.
Use Responsive Design | Fresh Photography Website Ideas
More people than ever are using mobile devices to browse the Internet, and it’s only a matter of time when the number of mobile users surpasses the number of desktop users, so you need to make sure your website is ready for any screen size – whether your potential clients are on their iPhones, MacBooks or, 27-inch iMacs. Not so long ago, you had to set up two website, one for mobile devices and the other one for desktop computers. Nowadays, however, there are far too many screen sizes to set up websites for each, which is why a responsive website is an absolute must!
A responsive website is an adaptive website that will scale automatically to fit any screen size in order to take advantage of every pixel of screen real estate available. This means you will need to set up only one website, which will, when done right, look and feel just as good on any device and provide your potential clients with an enjoyable browsing experience. It will also affect your search engine rankings as many search engines already changed their algorithms to give responsive websites better rankings.
Don’t Forget About Calls To Action | Fresh Photography Website Ideas
So, let’s say you managed to set up a homepage that grabs the attention of your potential clients and they decide to stick around a bit to learn more about you and your business. Now what? Don’t leave it up to your visitors to figure out what their next move should be – instead, tell them what you want them to do next. This might be to check out your portfolio, subscribe to your newsletter, or book a session. Whatever the next action you want them to complete is, include a call to action on your homepage that will help them take the next step.