Good Logo Design Made Simple | What Makes An Effective Photography Logo? 5 Essential Ingredients (And 3 Examples For The Uninspired)
Good Logo Design Made Simple | The logo is oftentimes the company’s first impression – and photography businesses are no exception. Sure, it will play the second fiddle to the photos you take, but bear in mind that most potential clients will see your logo long before they get a chance to check out your portfolio, whether it’s featured on your business card or used as a profile picture on social media. And if your logo isn’t up to the standard of your work, or it doesn’t leave a favorable impression on your potential clients, they will move on to the next photographer without giving you a second thought!
If that wasn’t bad enough, more logo designs are out there than ever before, and with that comes the challenge of standing out. How can you design something original that is different than anything already out there and able to convey the nature of your brand? To help you get a better idea of how you can turn a simple graphic into a powerful identity and what to expect throughout the design project, whether you’re tackling the design yourself or hiring a professional, we prepared a short guide to the principles and best practices of effective logo design. Let’s dive right in!
Don’t Go With The First Idea That Comes To Your Mind | Good Logo Design Made Simple
If you’re in the middle of launching a photography business and you need a logo, the last thing you want to do is to sit down in front of a computer and open Photoshop or Illustrator. Many photographers underestimate the amount of work that needs to happen before you even touch your keyboard. First, you need to do your homework and take a look at what’s already out there, both in your area and your particular niche, and find an opening for something new. The last thing you want, after all, is to have your logo mistaken for a logo of another photographer.
This is why it’s vitally important you start by sketching as many ideas as possible. Not only is sketching a lot quicker and easier on a piece of paper than using a computer (At the end of the day, what did you learn first, to hold a pen or use a computer?), but it will also allow you to quickly go through all of the generic and cliche ideas to get to the good stuff. And let’s face it, first few ideas are always the epitome of cliche ideas: whether it’s using a camera for a photography business, or a rooftop for a realtor.
Unique Design Is Just The Tip Of The Iceberg | Good Logo Design Made Simple
Thinking outside the box and coming up with a unique design is just the tip of the iceberg that’s logo design. Sure, anyone can create a unique graphic, but ensuring it represents your brand and appeals to your target audience is a completely different story. This is why it’s important you’re sure what you want to communicate to your target audience about your photography business long before you start designing your logo. Are you building a modern, grungy, playful, or formal brand? Are you targeting brides to be, new moms, or is a CEO more of your ideal client? These, and similar questions are critical for the success of your brand, and all the answers can (and should!) be communicated with your logo.
Make The Fonts Match Your Brand | Good Logo Design Made Simple
Since the ultimate purpose of every logo is to represent a business and help potential clients remember it, it’s only natural you’ll want to include the name of your business in your logo and make it as easy as possible for them to read it. This is why it’s important to stay away from gimmicky, or overly complex fonts that are difficult to read. However, it’s not about just looking pretty: matching the qualities of the font, whether you created it yourself or bough an existing one, to the qualities of the brand you’re trying to build is what’s important here.
Stop Trying To Much | Good Logo Design Made Simple
Your logo is a visual representation of your brand, and just like your face doesn’t tell your entire story, neither should your logo tell the story of your business, reflect its history and every service you’re providing – in fact, you’re more likely to end up with an ineffective and overly complex logo if you try to do that. Instead, you should aim for a simple design. Not only will a simple simple design be a lot easier to remember (Which is our goal here, right?), but it will also be a lot easier to actually use. While a complex logo might look acceptable on your computer screen, when you scale it down to fit a business card, all the intricate details are likely to get lost, or, even worse, your entire logo might turn into an unrecognizable smudge.
Don’t Rely On Color Too Much | Good Logo Design Made Simple
Color should be a secondary element when it comes to logo design, and not just because the human notices shapes before color. Many printing companies, and even some printing techniques have considerable restrictions when it comes to color printing, and some web colors, for example, can’t be reproduces, so you need to make sure your logo is versatile enough to adapt to any restriction. The easiest way to achieve this is to design your logo in black, and only when you’re completely satisfied with the design, add color. This way you’ll ensure your logo is just as effective when used in one color, gray scale, or in full color.