Good Web Design | How To Choose The Best Website Design For Your Business: Expert-Level Design Tips For Beginners

Good Web Design | How To Choose The Best Website Design

Good Web Design | You never get a second chance to make a first impression, which is why your website is undoubtedly one of the most important weapons in your marketing arsenal. Today’s consumers are used to searching online and finding the information that they need right away, and for any given company, the website is its virtual front door. If a new visitor doesn’t like what they see, their instant reaction is to hit the “back” button and never come back.

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At its essence, your website is a marketing tool. For many businesses, it’s even the only source of business. If done right, it can be a major part of your marketing strategy. But, what makes a website design brilliant instead of blah? Well, it takes more than looks alone: it also has to work well. Overly designed, memory-intensive flash websites ridden with background music that plays automatically and tiny text will only frustrate visitors and do more damage than good. So how do you make sure it’s designed to achieve its main goal — converting visitors into clients? Let’s find out!

Keep It Simple | Good Web Design

Many small business owners make the mistake of setting up a cluttered website with a too much content. The busier a website is, the more unprofessional it can look. You should keep one very important fact in mind: the average web user usually reads only 28% of the words during a visit. Don’t clutter your website with a lot of text and images. Consider the most vital content and images you want your potential clients to see and get rid of everything else. Embracing things like flat design and white space can do wonders for your visitor’s browsing experience. Sometimes less really is more.

Good Web Design | How To Choose The Best Website Design

RELATED: Web Conversion Optimization | Design A Small Business Website That Helps You Get More Customers! Sure-Fire Cures for Low Conversion

Make Sure It’s Informative | Good Web Design

If you’re a well-known brand or company, you may be able to get away with not having to explicitly say who you are and what you do; but the reality is, most small business website still need to answer these questions so that each visitor knows they are at the right place. If visitors can’t identify what it is you do within seconds, they won’t stick around for long. Be direct and clear about exactly what you do and include this information on your website. What is your pricing system? Who do you sell to? Try to predict a potential client’s questions before they ask them.

Good Websites Resonate With Their Target Audience | Good Web Design

The most important element of any website is its messaging. The most effective websites feature clear, concise, bit text messaging in no more than a few words. A website should be narrowly focused and speak to the right people in their language. While building for everyone in an effort to get more traffic can be tempting, remember that defining a target audience and setting up a website with that target in mind will lead to more conversions and a better conversion rate for your company. The best homepages avoid “corporate gobbledygook,” and eliminate the fluff.

Don’t Make Visitors Think | Good Web Design

User experience is the secret of any effective web design. Case study after case study has shown that making a website easier to navigate boosts its effectiveness. If your potential clients can’t find the products, how are they supposed to make a purchase? People should be able to navigate throughout your site without running into dead ends that cause them to abandon your website. Confusing navigation layouts are more likely to result in people quitting a page rather than trying to figure it out.

RELATED: Expert Website Tips | The Pillars Of An Effective Small Business Website: Web Design Tips Every Small Business Needs

Good Web Design | How To Choose The Best Website Design

Make It Responsive | Good Web Design

What good is a professional-looking website if it’s not professional-looking on mobile devices? In today’s world, not much. When the web was in its infancy, it was desktop computers or bust if you wanted to surf the internet. That’s no longer the case, with people accessing the internet on desktops, tablets and mobile devices, and 17.4% of global website traffic coming from mobile devices. Rather than setting up a website for each device, a responsive website is designed to adapt to the screen size, making for a better user experience.

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Includes Calls To Action | Good Web Design

Every website should effectively use primary and secondary calls to action to direct visitors to the next logical step. Examples include “Free Trial,” “Schedule a Demo,” “Buy Now,” or “Learn More.” You never want to be vague in your call to action. Give your visitors explicit instructions on what exactly you want them to do. The best calls to action clearly communicate what you are offering as opposed to forcing people to figure it out on their own.

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