Great Business Cards | 6 Tips For Designing High-Impact Business Cards That Make Connections
Great Business Cards | By now you’ve realized how vital networking is for your business, but all of your networking efforts might be futile if the people you meet can’t get in touch with you. That’s why it’s critical to have business cards on hand at all times! An essential element of the elevator pitch, and integral to on-the-ground networking, a business card is key to boosting both the revenue, and reputation of your business. That 3.5-by-2-inch card can either leave a lasting impression, or wind up in the nearest garbage can quicker than you can say, “Let’s do lunch.”
Business cards are one of the oldest sales tools in the book, dating as far back as 15th century China, and 17th century Europe. And after all this time, business cards stayed one of the most effective tools a business owner has in their arsenal. We all know how vital first impressions are, and in business, this first impression is provided by your business card, especially in the earlier days of your business, when you might not be able to afford more expensive marketing materials, so follow the tips below to design a unique, professional business card that packs a punch!
You Get What You Pay For | Great Business Cards
When it comes to business cards you get what you pay for. An attempt to save money on business card design will almost always result in a less than professional image for you and your business. You should hire a professional designer, unless you have the skills to create your business card yourself. Ideally, this person will also design your other marketing items (such as letterhead, brochures, website, etc.), so it’ll be intuitive to carry your brand image through from those pieces to your card.
Customize, Customize, Customize | Great Business Cards
The true power of an effective business card comes from a truly unique design. Find ways to make your cards stand out in a crowd. There are many creative out of the box designs, and you can use color and customization for best results. Business cards are usually printed horizontally on a 3.5-by-2-inch card. Choosing this size is a safe bet, particularly if you’re going into business or another traditionally conservative field. But if you’re in a more creative industry, doing something unusual is acceptable, if not even expected.
Keep It Clear And Concise | Great Business Cards
You wouldn’t want your clients to have to strain their eyes to see your website address or email. Always keep your business card easy to read. Use high contrast between the background and the fonts. A light background with dark type usually works better in our experience. Make sure your font size is at least 8 pt, in a clear and bold color. Don’t clutter things up too much, simpler and cleaner is always better. And remember, never underestimate the power of white space. Your business card is meant to be a representational tool, not tell your whole story.
Use Complimentary Colors | Great Business Cards
Choose colors that are aesthetically pleasing. A mish-mash of bright and bold colors may make your card stand out in a pile of 50 cards, but it could be for all the wrong reasons. Colorful cards can add to your professional image, but too much color can be distracting. It’s wise to think beyond your business cards: try to keep your color scheme consistent throughout your media (website, twitter, email signature) to build a professional image of yourself.
Information | Great Business Cards
The main goal of a business card is to make it easy for people to get in touch with you. However, include only the contact information that is absolutely necessary. What’s most important? Your name definitely needs to be there, along with the name of your company (via your logo), your phone number and your e-mail address. There is a very limited space on a business card, so by limiting the amount of textual information, the overall design will be cleaner and easier to read.
Include A Tagline | Great Business Cards
Make sure that it is clear what you do. If what you do isn’t immediately obvious from your business name, create a one-line slogan that will help people remember what you do. Use a tag line which states clearly why people should do business with you – what solution do you offer? For example, if you work as a landscaper, a short sentence on your card like “Beautifying properties one garden at a time” will tell potential clients about your company’s past achievements and current dedication for the future.