Great Logo Design Tips | Business Logos Matter: 5 Killer Tips For Logo Design
Great Logo Design Tips | A business logo is one of the most vital design decisions a business owner can ever make. It’ll be used everywhere; on your website, on digital or printed documents, on marketing materials, and any other property in the public eye. It is an integral element of your brand, and frequently the first thing a potential client sees, so you want to design a logo that projects brand image that matches the expectations of your target audience. It should convey what’s best, and most unique about you, so take some time to choose a design, colors and icons that best relate to what you’re all about.
Most new small business owners are heavily involved in every step of getting their business off the ground and, like with all other elements of their new business, they want to be as hands-on as possible. While designing a logo enables you to be creative, you may soon end up finding yourself stuck trying to choose between colors or shapes. In this article, we’ll first look at the basic principles of creating a logo design to help you get started, and share some industry secrets for finessing your process.
Less Is More | Great Logo Design Tips
Keep it simple. That’s pretty basic advice for a lot of things, including business logo design. A simple logo design allows for easy recognition, and allows the logo to be versatile, and memorable. If you’re looking to grab the attention of potential clients, and remind current ones of your company, a busy, or cluttered logo isn’t going to do your business any favors. Some of the most successful logos have been the simplest. Choose an icon, fonts and colors that convey what you’re best out, or your takeaway attribute.
Color Is Vitally Important | Great Logo Design Tips
Nothing packs a punch quite like color, which is why choosing the right palette is critical in logo design. Since color has the power to convey emotion, you should first consider the message you want to communicate with your logo. This is not a superficial decision, color carries meanings, and communicates ideas. Avoid bright, flashy colors – there is a reason why you don’t see very many logos that are neon orange and yellow. Typically, designers stick with three or four main colors, and assign each main element of the logo its own color.
Make The Logo Readable | Great Logo Design Tips
The point of having a logo is to make your business, or product name stick in the client’s mind. That can only happen if the client can actually read it easily, without squinting. The wrong font can dramatically alter the message the logo is supposed to communicate. The right font will set a tone for the brand, and be reflection of the company’s vision. Many gimmicky fonts are too fancy, too weak, and are most likely being used (badly) on a hundred different cheap business cards right now. When it comes to logo design, keep your font choices classic and simple, and stay away from over-garnishing.
Think About Size | Great Logo Design Tips
A logo is your company’s public face, so it must be easily transferable to any medium that bears your brand — whether it’s a fleet of trucks, packaging, web ads, or social media, or all of these. A powerful logo is easily recognizable at a glance, both in color and in black and white, and in any size. Make sure your logo works at different sizes, so that you can use it in a variety of ways. When applying your logo to small printed pieces like business cards or tags, consider removing the tag line – and for really small applications, make an extremely pared down version by featuring just one key component to keep it legible.
Be Receptive To New Concepts | Great Logo Design Tips
You don’t have to be an artist to realize the benefits of logo sketching. Ideas can flow much faster between a pen and paper than they can between a mouse and monitor. Going into the design process with a clear vision of a logo is a great start, but it helps to to not be fixated on a single idea. Being open to the suggestions of the designer will lead to a logo that stands out on its merits as well as its looks.